Freddie Tibbles

Freddie Tibbles has spent two decades building web platforms at scale, from FTP go-lives to agentic deployment. A second-time founder (Techstars 2017), he has led award-winning teams across digital marketing, music tech, live sports betting and most recently e-commerce at Tesco, where he pioneered AI-native design systems. His "Design System as a Service" methodology serves 250+ teams across the retailer's digital estate. He has grown engineering teams from 1 to 100+. AI has made creating code cheap. Owning it costs what it always did. Freddie founded Modomics to measure that carrying cost, module by module, in the unit engineering actually spends: hours. The system closes the loop by directing agentic workflows scoped to the toil of keeping code alive, returning capacity to the roadmap.