88% of organizations now report using AI, yet only 39% capture meaningful enterprise value from it (McKinsey State of AI Survey, Nov 2025). The gap between "we use AI" and "AI transformed our business" has never been wider. In this talk, I'll dissect why most AI adoption metrics are vanity metrics dressed in executive clothing, drawing on strategic AI research and my own experience rolling out AI-powered tools across IKEA's global supply chain. You'll walk away with a practical framework for measuring what actually matters: workflow redesign depth, decision-quality uplift, and compounding capability gains, not chatbot logins per month or tokens burned by your teams.
