Mastering AI Content Automation for SEO: From Blog Ideas to Top Rankings

Hi all and welcome to my quick demonstration on how you can master AI content with automations for SEO, really helping you go from idea to the first page of Google with these new AI tools. For those, so what we'll be covering today is really the wrong way to do this and why you shouldn't do it, the right way to do it, how you can do all these things, and then how and where to learn it, I think, and which are the skills that I think will be very relevant for you to learn if this is kind of the area that you want to go into AI-powered SEO and automations.

For those of you who don't know me, quick introduction. My name is Nico Gorogno. I'm the founder of AI Ranking, as well as a SEO agency called Savity. But at the moment, the AI Ranking School Community is what's taking priority. There we teach and we help people do all these things, AI-powered SEO through automations and AI tools.

So, let's get to the crux of it right away. What's the wrong way to do AI-powered search engine optimization and automations? Really when it comes down to it, that's just leaving absolutely everything to AI. There's a few reasons why, and we've tested many ways to do this. And we find that the wrong way, when leaving everything to AI, we run a couple of risks. That's really over automating everything is the risk of hallucination in content. If you're in AI, you've tested any of these tools, you know that whilst they can be incredibly smart, sometimes they do make up data and facts. Particularly when you are scraping things, you might even scrape content that is incorrect. So, language model for all they know, they think they've got the right information, but that source data might be incorrect. There's also the fact that you might be just be regurgitating content. So, you're just repeating what the competitor has said already. And you're really adding no value. Although, there is a way to do this correctly, and I'll show you this later on. Probably the most important things that are the last two, money and your life limitations. What we mean here is when we think about SEO, there's a category, a very important one called your money or your life. Where if you write anything that's related to your health or your finances, then you really need to be very specific about how you write and the things that you do when you're writing. For example, you need to really source where you're getting your information from. We need to have an author bio, so we can trust who's writing this stuff and why should we trust them? And then finally, it's the lack of experience and expertise that AI has. Don't get me wrong, I love AI and it's extremely smart, but it doesn't really have the experience such as you might have with your years in an industry. That's something that we really can't replicate. So, that's all well and good, but the honest truth is that we can still automate the majority of it. And depending on the niche, with a little bit of research, this stuff can still work extremely well. For example, this is a Google Search Console account of one of our clients that we have, and this is all results of completely 100% AI generated content, with a little bit of research, and I'll show you how to do that in a second. But for queries like gaming laptop temperatures, we're ranking number one, or nearly, but definitely on the first page.

And all this stuff is as a result from AI generated content, so when we Google, for example, normal temperature for gaming laptops, we are ranking number one, and this is across various different clients and different keywords and niches.

So, how do we do this then? How do we maximize it? You can really do it in three steps, nice and easily. The first one is find the frequently asked questions of your topic. This is really one strategy to do it, by the way. Then, we answer those questions with a blog, using really, any AI writing tool that you want. In a second, I'm going to show you how to do that with Machine.ai, which is just a tool that allows you to do this in a very high quantity, whilst maintaining quality. And then, you just want to check the content a little bit, and then you upload it.

So, let's do that really quickly. I'm going to show you how easy this stuff can be, and it can have really good results, again, if you're in the right niche, meaning you're not in the money or your life niche.

So, I've Googled here gaming laptop temperatures, right? And I want to find the most frequently asked questions for this. There's a couple of ways you can go about this, but one really easy way is just, when you Google something, scroll down to the section of people also asked, and if you click on the downward arrow, more questions will start coming up. You actually can do this, and eventually you'll get about 40, 50 different questions.

In addition, if you want a more kind of structured approach to this, you can grab the keyword, you can go to a free tool called Also Asked, you select the country and the language, obviously, and you click OK. And this is also just researching all of the frequently asked questions related to that topic. You can see here, it's nice and organized. We have here from people also asked. Essentially here, what we want to do is turn each one of these questions into a blog post, and we're going to do that very quickly, just using this here. Let's grab a couple here, for example, just the first ones, first four.

I'm going to copy that, and I'm going to use that later on in a little bit. We're going to use machine AI for this, and again, you can really use any AI writing tool. I just prefer machine AI because it also does some research whilst we are doing this stuff. The cool thing about this tool is that you can create a whole cluster of content. We need the topic here. If we are writing for a website that sells computer gear, for this example, that's what we're going to do. Let's say PC gear, gaming PC, and then cooling fans for PC. Let's say we want to try and generate traffic to our organic pages that will then sell our cooling PC fans for gaming PCs. That's the topic, so the main topic is PC gear, sub-topic is gaming PC, cooling fans, as well as the main topic that we want to write about.

The audience, well, you should know your audience. In this case, we're going to do, let's say, gamers between the ages of 25 to 40 that are looking for the best gaming gear. The language we're going to leave as US English for this instance, although you can choose a bunch of things here. I'm just going to use US. You can do automatic. Automatic is just going to choose the keywords for you and absolutely do the majority of the work, but we've done a little bit of research already, and you might think that that was really small research, but it actually makes a difference. Instead of the keyword, we're going to paste the questions that we got from the Also Asked section here.

Let's vary these up a little bit because I know that a few of them were just about the degrees and all that. For example, we're just going to change this one to here, and I'm going to look through here. Should I get a Nitro 5? There you go. Let's just change it up a little bit.

Let's just change it up a little bit. What this is going to allow us to do is quickly write a cluster of blog that's going to be interlinked for us. We're going to create cluster. We've got the five articles here. You can create a cluster of 50, but we're going to do it really easily here.

What this is doing is doing research on those keywords, and this keyword essentially is a long tail keyword. That's really a question as well, and it's already given us the title, the keywords that we're targeting and everything else. We're going to configure it. We're just going to go medium. We're going to change the model to Omini. That's cheap, and it's more than smart enough to do this for us. We're going to allow some images as well. Let's use Daily 3, and that's all that we're going to do. We're going to write this, sorry, select the cluster of articles, and write all of my five articles.

Machine.ai is also a really good tool because it allows you to publish directly to your WordPress, or if you've got a webhook, you can connect that later on and really send this anywhere. One thing here that I would recommend, and I'll show you how to do this in a second, is you can send it directly to your WordPress website, but you really should do it as a draft. This way you can amend and edit that article as you see fit.

You see here, we can now try and read the first one. So, we see our article, and it's already said behind the scenes, why 90 degrees might be normal for gaming laptops. So, it's done the title for us, we've got the keywords that we're targeting, and we've even got the meta description. So, in a matter of seconds, we've got a full-fledged article that is interlinked within the other articles as well that we've just written. So, in about two minutes, we've written five articles that are ready to go. Now, you can go and send this, for example, to a CMS if you've got it published, if you've got it connected already, I can select that, select the connection, and that'll send it to my CMS, whether I want it as a draft or a published blog. This stuff really works because we're doing research already, we're answering the user search intent, that informational search intent, in this instance, about gaming temperatures, if it's good.

I would recommend that you read it, and you obviously add your two cents, your experience there. So, that's one way to quickly do this stuff that really works, and we've seen really good results. Again, I want to reiterate that you need to make sure that you're not under a niche that falls under your money or your life. So, let's go through the right way, or at least the best way that I think this is. And then, you really need to use AI and automations as an extension of your writing. Here's an example of an automation that I do that is just this.

I don't know about you, but for me, one of the best ideas come when I'm away from my computer. I'm either walking or I'm driving or I'm doing something else, and then I often forget what that idea was. So now, what I do is I've created this automation that with a Slack channel that I have privately, I send a voice note to it, because then I don't even have to write, I just send a voice note to it.

I then send it to Whisper, which is an AI application that we can use from OpenAI that transcribes audio to text. I then make a search for this and send it to Perplexity, which is an AI-powered search engine, that searches my thought about a blog that I want to write about. We then have a pre-trained GPT that writes this whole into a blog with my idea, the research, in a well-structured format. We even get some images generated, and I get everything neatly organized into a Google Sheet, which then I can choose to publish wherever I want.

Why is this a good thing? Well, it's my original thoughts. It's my experience that's being written about here. We're just doing some research with Perplexity to do that. Let me show you how this works.

I've got the automation here. This is using Make, which is a really easy automation software to use. It's much like Zapier or N8N. I've got here the Slack channel. For this instance, I'm going to ask it to ... Let's see. I want to write a blog post about the newest AI model from NVIDIA called Nemetron 70B, and I want to see how it compares against the flagship models like Claude and OpenAI 01 Preview. I'm going to send my voice notes, that's being sent. Now, I'm going to run this model once. Now it's going. We're transcribing everything and we're creating the searches. Perplexity is doing the search. So at the end, we should get everything nice and neat in this Google Sheet. In a second, you'll see that there'll be a new row here, and this is done automatically. I can set this to trigger whenever I send the message. I can set this to trigger once or twice a day, for example, but all my ideas are being fleshed out completely with the help of AI, and then I can choose to change it. Let's look back on the automation. Perplexity is still doing the search. The beautiful thing about this is that once it's completed, I get the main content, and let's take a look here about what the output is like.

I've got everything in HTML. You can change the output to meet your needs. You can do it in a markdown format. You can do it in an email, really whatever you want. But if I test a quick HTML preview to see what this is going to look like, the blog post is written. Not only that, it's taking the links, the information that it used to research this, and it's interlinked them. It's backlinked them into the article automatically. That was a really good prompt that we really generated with this automation.

So we see here that that's nearly done, so we should see it updated in real life. You're going to see the new blog post, the idea that we had, and there you go. So remember, the audio file that we sent was about, oh this is taking yesterday's one, but that's quite right. We've got the blog post, the meta description, the main idea, and we've even got content for image. So if we check it out, this is a Flux Laura that I've trained, and that's a whole other parameter later on, but this is me that I've trained, and it says here Claude's computery stuff. But you can generate images along with your blog post as well. It's really easy to do, you just need to start learning how to use Slack and how to integrate all this stuff with Make, which is an automation software. I know I've covered a lot of things here.