Katarina Harbuzava

A WordPress to Sanity migration should do more than move posts into a new database. It should give developers a maintainable content architecture and give marketers a publishing workflow they can use confidently. We're tired of old legacy systems; that's why moving off WordPress, Drupal, or AEM gives us hope for something scalable and up to date, and price always matters. If the business grows, and it should for sure, we definitely need to find a more optimized option for content management software, and Sanity software copes with it well.P.S: While writing this article, I had no aim to praise or downgrade some specific companies. I saw that the Sanity is gaining momentum, that’s why collected an overview of the professional companies who work with website migrations, with Sanity headless CMS in particular. Don’t take it as another hands-on benchmark of popular web dev companies providing IT service.For teams seeking a full-service partner, FocusReactive leads this shortlist because its published offer brings together WordPress migration, custom Sanity Studio development, frontend implementation, and marketing-team training. Other partners suit different priorities, from technical guidance to broader CMS modernization. Independent statistics: WordPress vs. Sanity, Payload, and other headless CMSsCheck our Website adoption statistics, the table combines CMS market-share estimates from W3Techs with live-website counts from BuiltWith, including its Sanity usage report; these figures describe detected websites, not unique businesses or individually paying customers.PlatformStatistic availableWhat it measuresWordPress39.5% of all websites; 58.2% of websites with an identified CMSW3Techs’ website-based estimates, dated November 1, 2026.SanityLess than 0.1% of websites with an identified CMSW3Techs’ detected CMS market share.Payload
0.1% of websites with an identified CMS; less than 0.1% of all websitesW3Techs’ detected usage.
Sanity
66,778 live websites detected
BuiltWith’s live-site count in the retrieved snapshot, excluding its separately reported historical sites and redirects
Contentful
43,628 live websites detected
BuiltWith’s live-site count in the retrieved snapshot.
Strapi

10,729 live websites detectedBuiltWith’s live-site count in the retrieved snapshot. 
Sanity vs. WordPress: what should actually improve?A WordPress to Sanity migration is worth evaluating when your current content structure, publishing workflow, or integration requirements are holding the team back, not simply because a different CMS promises better performance. WordPress offers a familiar editing environment and an extensive plugin ecosystem; Sanity offers code-defined content models, a customizable Studio, and API-based delivery. Neither guarantees a fast website or independent content management: those outcomes depend on the frontend, the editing experience, and CMS implementation.Decision areaWhen keeping WordPress may make senseWhen moving to Sanity CMS deserves considerationWhat your migration partner should demonstrateEveryday publishingEditors already publish articles and landing pages confidently using existing templates and tools.The team needs an editing environment tailored to its content types and recurring tasks.A marketer creates, previews, and updates a representative page without developer assistance.Content reuseMost content is published on a single website, so managing duplicate content is relatively easy.The same content needs to support multiple websites, applications, brands, or channels.One shared content item appears in the required destinations and updates consistently.Content modelingExisting posts, custom post types, and fields adequately represent the business.Content needs more deliberate relationships and reusable structures across products, people, locations, or campaigns.A source-to-target content map, with working references and documented exceptions.Design flexibilityCurrent themes, blocks, or page-builder layouts meet campaign needs.The team wants reusable, brand-controlled components with a custom frontend.Editors assemble an agreed campaign layout, and understand which changes still require developers.PerformanceHosting, caching, images, or scripts can be improved without replacing the CMS.The project also requires a frontend rebuild and a different delivery architecture.Comparable before-and-after measurements on representative pages, including mobile layouts and third-party scripts.SEO ContinuanityExisting URLs and metadata work well, and there is no separate business case for replatforming.The migration solves a broader content or architecture problem, with search continuity explicitly in scope.A URL inventory, redirect mapping, metadata checks, and crawl-based launch validation—not a ranking guarantee.1. FocusReactive: WordPress to Sanity migration with engineering and editorial workflows togetherFocusReactive is the strongest starting point on this list for teams that want one partner to address the content migration, website architecture, and day-to-day editing experience. Sanity lists FocusReactive as an agency partner and describes its work around scalable content systems. FocusReactive’s dedicated WordPress migration service covers content and media, a custom Sanity Studio, a Next.js frontend, and training intended to help marketing teams work independently. What stands out for developersFocusReactive describes an approach in which the Studio, content schemas, and rendering strategy are designed together. That is particularly relevant when moving away from WordPress: transferring existing HTML without reconsidering the content model can preserve the very limitations that prompted the migration.Eugene Boruhov, Headless CMS Solution Architect at FocusReactive, explains the benefit this way:“Sanity gave us the content model flexibility we needed to build a truly composable website.”This is the agency’s own technical perspective, not an independent review. Its value is the implementation principle behind it: structure content around how the team works, rather than merely reproducing the old administration screens.Time zones: UK (GMT/BST), Central European Time (CET/CEST). Offices in London, Amsterdam, Warsaw, and New York, globally remote.Best for: Mid-market and enterprise businesses comparing Sanit vs. WordPress, for businesses that need technical architecture, custom Sanity Studio development, and independent editorial workflows.What stands out for content marketersFocusReactive’s Sanity portfolio includes feedback from Mike Addonizio, VP of Marketing at Betway:“They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers.”That is relevant evidence of marketing usability in the agency’s Sanity portfolio. It should not, however, be read as proof that this specific engagement was a WordPress-to-Sanity migration.FocusReactive also publishes feedback from Financial Team’s founding partner, Michael Koenig, about a Sanity and Vercel website delivered with SEO and compliance requirements in mind. Together, these examples support its positioning around both technical delivery and usable marketing websites.Treat claims such as “zero SEO loss” as a service ambition, not a guaranteed search outcome. Sanity’s own migration guidance emphasizes URL audits, redirects, and broken-link checks to reduce migration risk.2. Roboto Studio: WordPress to Sanity migration with a public technical starting pointRoboto Studio deserves consideration for teams that want to understand the migration mechanics before commissioning a project.Its public walkthrough explains how a WordPress XML export can be transformed into Sanity documents using a community migration repository. It also distinguishes relatively straightforward content sites from more complicated page-builder implementations.What stands out for developersThe article shows how the import is assembled rather than treating migration as a black box. It also makes an important limitation explicit: the repository is older, may require modifications, and can produce missing references or omitted content.That transparency makes the walkthrough useful for evaluating a proof of concept. It does not make the example script a complete production migration system.What stands out for content marketersRoboto describes its editorial approach as “designing on rails”: editors choose predefined components and supply content, while the frontend controls the visual presentation. This can provide useful guardrails, but the article also acknowledges that editors do not have unrestricted design control.Ask to see how its proposed Studio handles your real campaign layouts, preview requirements, and recurring content updates. The key question is not whether the import runs—it is whether the resulting workflow suits the people publishing every week.Time zones: US Central Time (CT). US-based team working primarily US business hours. Remote collaboration is available.Best for: Performance-focused businesses that want a highly customized Sanity and Next.js website, strong Core Web Vitals, and advanced content modeling. Particularly relevant for technically ambitious teams and companies with demanding frontend requirements3. Operation Nation: WordPress to Sanity migration with an SEO and content-strategy focus

Operation Nation is worth evaluating when the migration sits within a wider marketing and search strategy. Its Sanity partner profile explicitly lists WordPress-to-Sanity migrations alongside SEO, content strategy, conversion-rate optimization, and performance-focused websites.Why it belongs on the shortlistThis combination is relevant when the project involves more than a platform change. For instance, reorganizing a content library or improving how landing pages support acquisition. Its published profile establishes the service offering, but not a standardized migration performance result. Ask for evidence showing how it has handled URL preservation, changed information architecture, and editorial workflows on comparable projects.Time zones: Global agency. Its public Sanity profile does not specify a headquarters or standard working hours. Confirm time-zone overlap during the initial consultation.Best for: SaaS, Web3, and technology startups that want to combine a WordPress-to-Sanity migration with SEO, content strategy, conversion optimization, and ongoing marketing support4. Multidots: WordPress to Sanity migration for a broader CMS modernization brief
Multidots is an option for organizations considering Sanity as part of a larger legacy-platform modernization. Its Sanity partner profile lists migrations from WordPress, Drupal, and Sitecore. The company also positions itself around enterprise WordPress and Sanity work, including redesigns, migrations, and replatforming.Why it belongs on the shortlistIts published positioning makes it relevant to buyers who want to discuss the existing WordPress environment as well as the destination platform. Before choosing a partner, request an inventory of the functionality that will move, be rebuilt, or be retired. For marketers, the equivalent question is equally important: which everyday publishing tasks will remain self-service after launch?The public service descriptions support including Multidots as a candidate; they do not establish that it is the best fit for every enterprise migration.Time zones: US Central Time (CT), UK time (GMT/BST), and Indian Standard Time (IST). Multidots publishes working hours of 9 AM–5 PM Central Time for its US team and 10 AM–7 PM IST for its India team.Best for: Enterprise organizations modernizing complex legacy CMS environments, particularly those migrating from WordPress, Drupal, or Sitecore and requiring broader platform modernization, integrations, and ongoing support.5. 8 West Consulting: WordPress to Sanity migration within complex integration projects8 West Consulting is a candidate when migration forms part of a wider integration or platform-upgrade program.Its Sanity partner profile describes the company as specializing in complex integrations, migrations, and upgrades, and lists experience across Sanity, WordPress, Umbraco, Drupal, Sitecore, and Adobe Experience Manager.Why it belongs on the shortlistThe relevant distinction is breadth of systems work. A migration brief may need to address more than articles and landing pages, especially when content connects to other business systems.Its profile supports that broader positioning, but does not by itself prove a particular WordPress-to-Sanity delivery history. Ask for a comparable reference and a clear explanation of where content, integrations, and publishing responsibilities will sit after the move.Time zones: Ireland (GMT/IST), US Pacific and Eastern working-hour coverage through its Seattle office, and Eastern European Time (EET/EEST) through its Cluj-Napoca office.Best for: Enterprises with complex integration requirements, multiple legacy systems, and migration projects involving broader infrastructure modernization, security, and system upgrades.6. HireDevs: WordPress to Sanity migration for teams assessing integration supportHireDevs explicitly lists migrations from and integrations with traditional CMS platforms, including WordPress, Adobe Experience Manager, and Drupal, in its Sanity partner profile.Why it belongs on the shortlistThat makes it a relevant candidate for a migration brief involving both content transfer and continued interaction with existing systems. The public listing establishes service relevance, not implementation quality or editor satisfaction. During evaluation, ask the team to demonstrate how imported content becomes usable Sanity documents, how references are checked, and how editors preview the resulting pages.Sanity’s official migration course provides a useful baseline for that discussion: it covers authors, taxonomy, assets, rich-text transformation, and Studio configuration—not just importing post bodies.Time zones: Distributed teams across the United States, Canada, and Europe. Working-hour overlap can be discussed when selecting the delivery team.Best for: Businesses that need senior engineering capacity, technical leadership, and hands-on development support for CMS migrations and broader modernization projects. Particularly relevant when a migration requires experienced engineers to work alongside an existing product or engineering team.7. Otterdev: WordPress to Sanity migration as an explicitly listed serviceOtterdev’s Sanity partner profile directly lists CMS migrations, including WordPress to Sanity. That makes it another relevant agency to include in a focused request for proposals.Why it belongs on the shortlistThe benefit here is a clear match between the advertised service and the project category. The next step is to test that match against the complexity of your own website.Request a representative migration sample before committing to the full project. Include difficult content, so that you can evaluate image handling, embedded content, rich text, and editor usability.The available public profile supports its inclusion as a candidate, but does not justify claims about faster delivery, lower costs, or superior outcomes.What developers and marketers should expect from a WordPress to Sanity migrationThe most useful Sanity benefits emerge when technical flexibility translates into easier publishing.Developers: structured content instead of presentation-bound HTMLSanity’s migration guidance distinguishes between converting rendered HTML and processing raw WordPress blocks. Its tooling can transform content into Portable Text, a structured rich-text format, while custom conversion rules handle elements that do not map cleanly to standard paragraphs, headings, and lists.This flexibility is valuable, but it also creates implementation work. A successful migration needs deliberate rules for custom blocks, images, references, and frontend rendering—not an assumption that all WordPress markup will convert correctly.Time zones: Singapore Time (SGT, UTC+8). Headquartered in Singapore, with a distributed team and clients in the US, Australia, and Singapore.Best for: Mid-market businesses, particularly in APAC, looking for a hands-on WordPress-to-Sanity migration, modern Next.js development, UX improvements, and ongoing website support. Its published Ciberspring case study provides a relevant example of a WordPress-to-Sanity migration.Marketers: fewer routine requests to engineering teamKatie Greer, Growth Marketing Manager, Acquisition at Amplitude, describes the organizational benefit:“Thanks to Sanity my engineering team no longer spends time on customer requests that don’t drive top-line metrics.”The useful takeaway is not that Sanity removes the need for developers. It is that a well-designed implementation can shift routine content work away from engineering, leaving developers available for higher-impact projects.Editors: preview and reusable components can improve daily workSanity’s AETHER customer story describes content and marketing teams creating product pages and updating landing pages without asking developers for help. It also reports benefits from live previews and image adjustments inside the Studio.Prima’s customer story offers another editorial perspective: its editorial team named Sanity its favorite content-management experience, supported by an implementation built from reusable modules.These are implementation-specific customer stories published by Sanity. They show what is possible, not what every default setup automatically delivers. Both examples connect the outcome to the way the editing experience was built.A practical WordPress to Sanity migration checklistUse these steps to evaluate a proposal, whether you choose a full-service agency or keep some work in-house.1. Audit content and existing URLsInventory the content being moved and crawl the live website. Sanity’s guidance recommends recording existing pages so that they can be recreated or redirected appropriately.Include your custom post types and unusual content patterns in the audit; an import designed around standard posts is not evidence that every page type is covered. Sanity’s official course uses dedicated transformation functions for different WordPress content types.2. Design the content model and editing experience togetherDefine the destination schemas before treating the export as the final specification. Sanity’s guidance notes that some content benefits from restructuring, while unique marketing pages may be more pragmatically migrated one-to-one.Bring marketers into this stage. A schema can be technically valid yet still require clearer field names, better block previews, or a different arrangement of content inputs. Sanity’s migration guidance specifically calls for helpful previews for content teams.3. Select the extraction and transformation approachA WordPress XML export can provide a starting point, as Roboto’s tutorial demonstrates. Sanity’s official course instead shows a reusable migration pipeline based on the WordPress REST API and CLI migration tooling. The right proposal should explain which method fits your content and why, including how it will handle assets, relationships, and custom blocks.4. Validate expert content (not just successful imports)Check representative documents against their original pages. Pay particular attention to media, embedded content, authors, categories, and custom block output.This is especially important because HTML conversion requires explicit handling for some content types, and Roboto’s example import acknowledges potential omissions and reference problems.5. Protect URL continuityPreserve existing URLs where appropriate and implement redirects when routes change. Sanity recommends a pre-migration crawl, redirect planning, and broken-link checking as part of reducing SEO impact. 6. Test real publishing tasks before launchHave content marketers create a page, update an article, replace an image, and preview changes using the proposed Studio. The customer evidence from AETHER and Prima shows why this matters: the benefits came from useful preview capabilities, reusable modules, and an editing experience tailored to the team.7. Make handover part of the migration scopeInclude training, documentation, and a clear support arrangement in the project brief. FocusReactive explicitly includes marketing-team training in its migration offer, making this a concrete point of comparison when reviewing other proposals.Choosing a WordPress to Sanity migration partnerStart with FocusReactive when your priority is a coordinated migration that covers engineering, search continuity, and marketing independence in one engagement. Its long-standing Sanity partnership, published migration scope, and feedback from marketing teams such as Betway and Financial Team make the strongest combined case on this shortlist.If one of those areas matters more than the others, use the other candidates to test it. Roboto Studio offers public technical guidance, and Operation Nation focuses on SEO and content strategy. Multidots, 8 West Consulting, HireDevs, and Otterdev suit broader modernization or integration briefs.To widen your comparison, see this round-up of 12 top Sanity CMS development agencies for Sanity partners beyond migration work. If you haven’t settled on Sanity as the destination yet, this overview of WordPress migration servicescompares migration specialists across platforms.The deciding evidence should be a working sample of your content and your publishing workflow. A successful import is a milestone. A migration is ready when the content is complete, the routes are handled, and the people responsible for publishing can use the new system confidently.Common Questions1. How much does a WordPress to Sanity migration cost?The cost of a WordPress to Sanity migration depends mostly on content complexity, not page count. A blog that uses standard posts costs far less to migrate than a site built with a page builder and many custom blocks, because each custom block needs its own transformation rule and Studio component.2. How long does a WordPress to Sanity migration take?A WordPress to Sanity migration usually takes weeks for a standard content site and months when the content needs to be remodelled. Locales, integrations, and the number of distinct page types all extend the timeline more than the volume of posts does.3. Can WordPress be used as a headless CMS instead of migrating to Sanity?Yes. WordPress can run headless through its REST API or WPGraphQL, with a Next.js frontend. This keeps the familiar editor, but you still maintain WordPress hosting, plugins, and security, and the content model stays less flexible than Sanity’s code-defined schemas.4. Can you migrate from WordPress to Sanity in phases?Yes. A phased WordPress to Sanity migration moves one section at a time while the rest stays on WordPress. For example, you can move the blog first and route those URLs to the new frontend. This lowers launch risk, but you will be running two systems until the migration is finished.5. What happens to WordPress plugins after moving to Sanity?WordPress plugins do not carry over to Sanity. Their functions are rebuilt as schema fields or external services instead. For example, Yoast SEO fields become an SEO object in the Sanity schema, and form plugins are replaced by a form service connected to the frontend.6. Do editors need training to switch from WordPress to Sanity?Yes. Editors need short, workflow-specific training, because Sanity Studio is configured per project rather than being a standard admin screen like wp-admin. Training works best when it is built around real tasks such as publishing an article, building a landing page from components, and previewing changes.7. Who owns the content and code after a Sanity migration?After a Sanity migration, the client should own the Sanity project, the code repository, and the hosting accounts. Put this in the contract before work starts, because content held in an agency-owned project is difficult to move later.

If you are looking for a Sanity CMS agency or a Sanity developers to run your website development or content operations software migration, this guide gives you a verified shortlist and the exact questions to ask before signing anything. Most "Top Sanity CMS Agencies" lists are written by Sanity agencies and Sanity development companies trying to rank themselves. That's not automatically a problem, but it means rankings move based on whoever owns the URL, not who's actually shipping the best work. This listicle of popular Sanity CMS agencies, with evaluation criteria, ratings, time zones, target audiences, common projects, and a decision tree was written to help you pick the right Sanity partner. This is a way to approach finding your best development agency wisely, not just by typing ‘find best Sanity agency’, but using your critical thinking skills.These numbers show why the “right‑tool‑for‑the‑job” approach matters: small teams move faster, larger enterprises scale content across channels, and digital marketers ship campaigns without waiting on dev tickets.Sanity CMS development services: market context and trends (2026)The headless CMS market is no longer a niche developer preference — it is the dominant architecture for new digital builds. The global market reached $297 billion in 2026 and is on track for $678 billion by 2035, growing at a 9.6% compound annual rate, driven by API-first development, omnichannel content demands, and AI workflow integration. Within that market, Sanity has moved faster than most competitors by pivoting from pure CMS positioning to what it now calls a Content Operating System — infrastructure for structured content that feeds websites, mobile apps, AI agents, and internal tools from a single hosted data layer.Three trends are accelerating demand for Sanity CMS development services specifically in 2026. 1. AI-powered content operations and MCP integrationSanity is emerging as a strong choice for teams building AI-powered content workflows. Its native Model Context Protocol (MCP) server allows AI coding tools such as Claude Code and Cursor to interact programmatically with Sanity content. Developers can create, query, and update content documents directly from their AI-assisted development environments.This makes Sanity particularly relevant for enterprises building AI-assisted editorial workflows, content automation systems, and agent-driven applications that need structured, accessible content.2. Contentful-to-Sanity migrationsContentful's pricing model can become a concern for growing businesses as their content volumes, API usage, and editorial requirements increase. Some mid-market and enterprise teams therefore evaluate alternatives as their platform costs grow.Sanity is one migration option for these organizations. Its flexible document model, customizable content architecture, and developer-oriented approach make it suitable for businesses looking to move from Contentful while maintaining control over their content structures and workflows.3. Composable commerce and headless ShopifyE-commerce brands are increasingly exploring composable architectures that separate content management from transaction processing. In this setup, Sanity manages the content layer, while Shopify handles products, checkout, and transactions.This combination gives businesses greater flexibility over storefront experiences, content presentation, and multi-channel publishing. Implementing it requires developers with expertise in both Sanity and Shopify, particularly when building custom headless storefronts.Sanity also has a strong enterprise customer base, including Anthropic, Shopify, Figma, PUMA, Spotify, and National Geographic. Its reported 4.7/5 G2 rating across more than 900 reviews provides an additional indicator of customer satisfaction.The listed Sanity agencies are grouped by evaluation criteria that helps to choose your developer based on your business situation. Assess your budget and check on several reasonable criteria of Sanity agency achievements and the agency' market positioning.What is Sanity CMS Agency?A Sanity CMS agency is a team of experienced web developers and engineers that specializes in building, customizing, and maintaining digital solutions using the Sanity content platform. These agencies help businesses create scalable content management systems, develop custom integrations, optimize content management, and improve various marketing workflows that meet specific business needs.Why are teams switching to Sanity CMS in 2026?Sanity CMS popularity is evident, Anthropic, Shopify, Figma, National Geographic, Unilever, and other prominent names and brands use Sanity CMS daily, and trust it for proven flexibility, as the CMS is loved for clear real-time editing, customizable workspace with Sanity Studio, and general flexibility. Many devs love Sanity for offering robust APIs and supporting frontend frameworks like Next.js, Astro, and Nuxt. Since 2021, after a Sanity breakout year, the company has become one of the leader in content management software. On GitHub, Sanity platform has 1.3k followers and more than 2.7million of downloads that is really inspiring.We've picked Sanity CMS from many content management software options, and tried to evaluate why editorial teams migrate from traditional content systems switching to headless ones, and to Sanity in particular. Here’s a succinct table with the main reasons for this choice:TriggerWhat They're LeavingWhat They GainOutgrowing rigid structuresGhost, WordPressFlexible content modeling, reusable content blocksWorkflow frustrationPayload, self-hosted CMSesLive preview, draft management, no "push to staging"SEO plugin dependencyWordPress + YoastSchema built directly, predictable structured dataAI dev workflow needsAny legacy CMSSanity MCP for Claude/Cursor integrationContent management should be easy for everyone involved. This includes content managers, marketers, product managers, and developers. These team members maintain and configure the CMS for better usability. Sanity.io supports this balance well.What developers and marketers actually say about Sanity CMS (top 5 reasons to use it and 5 reasons not to)The following is drawn from G2 verified reviews (900+ reviews, rated 4.7/5), practitioner assessments, and community feedback across Reddit, dev.to, and direct user reports. Not marketing copy.❤️ 5 Reasons People Love Sanity1. Schema-as-code that survives real editorial complexity The most consistent theme across developer reviews is that Sanity's content model — defined in TypeScript, living in version control, and adaptable to any data shape — removes the ceiling that rigid CMSes impose. As one verified G2 reviewer put it: the schema scales with the project instead of fighting it on the next page request. Engineers working with government websites, SaaS platforms, and e-commerce catalogs all cite this as the reason they would not go back to WordPress or Contentful.2. Real-time collaboration that feels like Google Docs Multiple reviewers across G2 and Reddit describe Sanity Studio's collaborative editing as the first CMS that genuinely eliminates the "who has this document open" problem. Multiple editors can work on the same document simultaneously without overwriting each other's changes — a capability that for many teams replaced entire Slack threads of coordination overhead.3. GROQ makes complex content relationships trivial Developers who invest in learning GROQ consistently report it as a productivity multiplier. The ability to write deeply nested joins, filters, and projections in a single query — returning exactly the data shape the frontend needs — eliminates the multiple REST requests that equivalent GraphQL setups require. The initial GROQ learning curve is real (see below), but practitioners rate it highly once past it.4. The Studio is genuinely usable by non-technical editors Unlike many developer-first tools that produce admin interfaces only developers can navigate, a well-configured Sanity Studio gives content editors a tailored, intuitive environment. A verified G2 reviewer managing a municipal government website noted that content previously requiring a developer to touch the codebase is now fully managed by non-technical staff through Studio, with no manual deploys or cache headaches.5. Marketing teams gain meaningful autonomy Enterprise reviewers consistently cite reduced bottlenecks as the primary business outcome. One enterprise reviewer with 20+ years of CMS experience described it as the easiest CMS in their career, specifically because marketing teams gained the ability to create, edit, and publish content without queuing development tickets — accelerating campaign launches and cutting time-to-market on localized content.💔 5 Reasons People Dislike Sanity1. Steep initial learning curve, especially for non-developers 
This is the most frequently cited complaint across G2 (60 mentions across "steep learning curve" and "challenging setup" categories), Reddit threads, and practitioner reviews. Setting up schemas, learning GROQ, and configuring Studio customizations requires genuine developer investment. Unlike WordPress or Webflow, there are no ready-made themes. Non-technical founders or small teams without dedicated developer support will struggle to get meaningful value without help.2. Documentation gaps on advanced use cases 
Several reviewers note that Sanity's documentation is strong for basics but thins out quickly on advanced patterns — custom Studio components, complex GROQ projections, AI Assist wiring, Content Releases workflows. Practitioners report piecing together answers from community posts, GitHub issues, and examples rather than official docs. Sanity has improved this noticeably since 2024, but the gap persists for edge cases.3. Costs can surprise at scale 
The free tier is genuinely generous. But several practitioners and the team at ContentWrap (who documented a 1,500+ document enterprise migration) flag that unexpected API usage, asset bandwidth, and dataset volume can push bills significantly above base plan expectations. The Growth plan runs $300+/month at volume. Teams migrating large Contentful or Webflow installs should model their API call volume before committing.4. No frontend included, Sanity CMS requires a developer to get full value 
Sanity does not ship a frontend, and this is by design. But for teams expecting a traditional CMS experience where the website comes with the tool, this is a mismatch. One founder-reviewed account noted that unlike WordPress, there are no themes — everything visual requires a developer to build. This is only a problem if expectations are set incorrectly, but it surfaces repeatedly in mixed-technical-level reviews.5. Customization creates maintenance responsibility 
The same flexibility that makes Sanity powerful creates an ongoing obligation. Custom inputs, plugins, Studio configurations, and schema files live in your codebase and need to be maintained as Sanity evolves. A verified G2 reviewer flagged that basic features sometimes require custom implementation where other CMSes provide them out of the box — and those customizations become technical debt if the original developer moves on.What is Sanity CMS used for? Sanity markets itself as a Content Operating System, not an average CMS. It is massive infrastructure for structured content that can feed websites, apps, AI agents, IoT, and internal tools from a single Content Lake.The companies running Sanity in production include ubiqutous Anthropic, Shopify, Figma, PUMA, AT&T, Burger King, Spotify, National Geographic, and Unilever. They are not using it because it is easy to set up. They are using it because it is the most programmable content platform available.Content operations software: where Sanity fitsThe term content operations software describes platforms that manage the entire content lifecycle — creation, approval, publishing, distribution, and measurement. Sanity has expanded from pure headless CMS into this space through several recent product additions:Sanity Studio is the editing environment. Fully customizable with React, it can be shaped to match any editorial workflow — from simple blog publishing to multi-stage legal review processes.Content Agent is Sanity's built-in AI assistant, allowing editors to generate, transform, and query content through natural language inside the Studio. Unlike third-party AI writing tools, it has direct access to your content graph.Content Releases manages scheduled, coordinated publishing across multiple documents — the equivalent of a "campaign" or "issue" workflow that was previously impossible in headless CMS without custom development.Sanity MCP Server is the integration point for AI development tools. Developers using Claude Code or Cursor can query and patch Sanity content directly from their coding environment — the first native MCP integration in the headless CMS market.Agent API (Agent Actions) allows programmatic content creation, transformation, and publishing through an API designed for AI agents rather than human editors. This is Sanity's forward bet on AI-generated and AI-maintained content at scale.Together these make Sanity the most complete content operations platform available to engineering teams in 2026 — not just a place to store content, but infrastructure for how content is created, reviewed, published, and consumed by both humans and machines.Why teams are switching to Sanity CMSTeams typically migrate to Sanity from three starting points:What Customers DislikeWhat they are solving forWhat Sanity providesWordPress + YoastSEO tooling bolted onto a publishing toolSchema-native structured data, predictable metadataContentfulRigid field types, expensive at scaleFlexible document model, GROQ, no per-field pricingDrupal / AEMDeployment complexity, slow editorial workflowHosted Content Lake, real-time collaboration, portable textAny legacy CMSAI integration roadblocksSanity MCP Server for Claude and Cursor workflows, Agent APIThe Sanity MCP Server point deserves emphasis in 2026. Sanity is the only major headless CMS with a native MCP integration, meaning developers using Claude or Cursor can query, create, and patch content directly from their AI coding environment. For teams building AI-native content operations, this is a material advantage over every alternative.How to choose a Sanity development companyGeneric "things to look for in an agency" advice is useless. These eight criteria are specific to Sanity work and map directly to where projects fail.1. Official partner status, verify it yourselfCheck sanity.io/agency-partners. Sanity vets partners directly and the list changes. An agency that says they are a partner but does not appear in the directory either lost the status or never had it. Do not take their word for it.2. GROQ fluency, not just GraphQLAsk any shortlisted agency to send you a GROQ query from a recent project. If they send you GraphQL instead, or cannot explain why they chose GraphQL in a specific situation, their Sanity work is shallow. GROQ is the native query language. Developers who build entirely in GraphQL are translating rather than reasoning.3. Production schema examples with editorial UXAsk to see an anonymized schema.ts file from a comparable project. Red flags: field names that are snake_case technical jargon with no title or description properties set, no custom validation rules, no portable text configuration. This tells you whether they design schemas for developers or for editors.4. Custom Studio componentsLive preview, scheduled publishing, role-based access, custom input components, and AI Assist integration are not automatic. They require Studio engineering. Ask specifically what custom Studio components they have built and whether you can see a demo. Any agency that cannot show at least three custom Studio patterns has limited depth.5. Documented migration plan for your current CMSIf you are moving from WordPress, Contentful, Drupal, or AEM, ask for a written migration plan before signing. It should include: content inventory and mapping, transformation scripts, redirect strategy, parallel-run period, and a rollback plan. Agencies that quote migrations without a written plan will discover scope on your budget.6. Average project cost, not just a minimumA $10K minimum tells you almost nothing. Ask: "What is the average completed project cost for a project similar to ours, and what drove scope expansion on the last three you delivered?" The answer reveals budgeting discipline, not just price positioning.7. Named client references in your industryA list of logos is not a reference. Ask for a name and email of a client at a company of similar size in a similar industry, and call them. Ask: "What would you do differently if you hired them again?" Written references are diplomatic. Phone calls are honest.8. Post-launch warranty and retention rateAsk what percentage of clients re-engage them after launch. Below 70% means they ship and disappear. Ask what the warranty covers — bugs introduced by their code should be fixed at no charge for a defined period (30–90 days minimum). Get this in writing.Top 15 Sanity development companies in the world (2026)Average cost figures are marked as estimated, and based on comparable project descriptions and market rates. Published figures come from agency-stated minimums and ranges.1. FocusReactiveHQ: London · Amsterdam · Warsaw · Remote
Time zone: CET, strong US East overlap
Founded: 2019 · Team: 30+
Sanity partner status: Official
Clutch rating: 4.9 / 5 (22+ verified reviews)
Average project cost: $15K–$60K (published range $10K–$49K; enterprise above)FocusReactive is a Sanity CMS agency known for its CMS partnerships with the leading content software like Sanity, Storyblok, Contentful, Payload. This vendor-agnostic positioning is genuinely unusual: most agencies recommend what they know, not what fits. Their open-source output (Groqd, CMS-Kit) and conference organizing activity (JSNation, React Summit) signals technical depth that few agencies can match.Best for: Teams that have not decided on a CMS yet, B2B SaaS marketing sites, CMS-to-CMS migrations from WordPress or Contentful, multi-locale enterprise builds, AI-native content workflows
Typical stack: Sanity + Next.js, Shopify + Sanity headless commerce
Limitations: Not the right fit for legacy PHP/Drupal custom work or Fortune 100 programs where headcount volume is the primary requirement2. Weframe TechHQ: Bangalore, India (Serving Global Clients)
Time zone: IST with US, UK & APAC overlap
Founded: 2019 · Team: 40+
Sanity partner status: Certified Sanity Developers
Upwork rating: 100% Job Success Score
Average project cost: Custom engagements for startups, mid-market, and enterprise organizationsWeframeTech is the Upwork top rated Sanity CMS development agency that helps startups, scale-ups, and enterprise businesses build high-performance digital experiences using modern headless architecture. The agency specializes in combining Sanity CMS with frameworks like Astro, Next.js, and Nuxt.js to create fast, scalable websites that improve content operations, SEO, and overall business performance. Rather than focusing solely on implementation, WeframeTech emphasizes long-term growth through performance optimization, content architecture, conversion-focused development, and scalable composable solutions.Best for: Companies planning to build headless commerce with Sanity CMS and Medusa.js or Sanity CMS with Shopify Plus, where WeframeTech has established deep implementation expertise and is one of the strongest partners for composable commerce projects. Also ideal for B2B SaaS, fintech, healthcare, AI, and enterprise marketing websites, WordPress, Webflow and Contentful migrations, multi-market and multilingual platforms, businesses prioritizing SEO, Core Web Vitals, conversion optimization, and long-term scalability.Typical stack: Sanity CMS + Next.js, Astro, Nuxt.js, Shopify Plus, Medusa.js, Commerce Layer, Commercetools
Limitations: Best suited for organizations adopting modern headless architecture and composable web platforms rather than businesses seeking traditional monolithic CMS or legacy PHP-based development3. DEPT®HQ: Amsterdam, NL (30+ locations, 5 continents)
Time zone: Global
Founded: 2015
Sanity partner status: Official
Clutch rating: 4.8
Average project cost: $100K–$500K+ (estimated; enterprise tier)DEPT® is the largest verified Sanity partner by headcount and is the right choice when Sanity is one component inside a global digital transformation that also involves engineering, brand, and marketing. Clients include Google, KFC, Philips, Fidelity, Twitch, and eBay. They are B Corp certified and Climate Neutral. Sanity is one of many platforms in their stack — this is not a Sanity-specialist shop.Best for: Global enterprises that need Sanity integrated into a multi-system digital platform with full brand, technology, and marketing support
Typical stack: Multi-platform; Sanity used as content layer within broader DXP
Limitations: Not the right fit for focused Sanity builds, SMBs, or teams that want dedicated Sanity expertise4. RaftLabsHQ: Ahmedabad, India · Dublin, Ireland
Time one: Global
Founded: 2015
Clutch rating: 4.9 / 5 (50+ verified reviews)
Average project cost: $10k-$60k

RaftLabs is an AI-first software development and growth marketing company that provides Sanity development and custom web, mobile, and SaaS development for startups and growing businesses. The company mainly serves clients across the US, UK, Canada, Europe, and GCC. Its headless CMS practice focuses on Sanity, with experience across content modeling, CMS implementation, API-driven delivery, and frontend integration with Next.js and React. The team also uses Sanity for its own website, where it migrated from Webflow and launched more than 3,000 programmatic SEO pages without downtime. Best for: Startups and growing businesses that need a Sanity-powered website, headless CMS implementation, programmatic SEO, CMS migration, or custom frontend integration. Also a fit for teams that need Sanity connected to web or mobile products rather than a standalone marketing website.Limitations: RaftLabs Company is a good choice for startups and growing businesses that need custom development alongside their CMS. Companies looking for enterprise consulting, niche CMS specialization, or simple website development projects may find that its broadercapabilities across web applications, mobile development, SaaS platforms, and AI solutions exceed the scope of their needs. 5. We Make WebsitesHQ: London · New York
Time zone: GMT / EST
Founded: 2008 (joined TechM XDS 2021)
Sanity partner status: Official
Clutch rating: 4.8
Average project cost: $30K–$150K (estimated; minimum from $1K stated)One of the most experienced Shopify Plus agencies globally, with Sanity powering the content layer on headless storefronts. Their work targets premium DTC and B2B brands in fashion, beauty, and lifestyle. The TechM XDS backing provides enterprise stability. The limitation is scope: this is a Shopify-first agency — Sanity without Shopify is not their focus.Best for: Premium Shopify Plus + Sanity headless storefronts, DTC brands with global ambitions
Limitations: Not the right choice for non-commerce Sanity projects6. WebstacksHQ: San Diego, CA, USA
Time zone: PST
Founded: 2020
Sanity partner status: Official
Average project cost: $40K–$120K (estimated; minimum not published)Webstacks is verticalized in one segment. They treat websites as products, not projects: ongoing iteration, design systems, and composable architecture rather than one-off builds. Notable work includes Calendly's marketing site redesign.Best for: B2B SaaS marketing websites, FinTech, enterprise software
Limitations: Premium pricing; not a fit for e-commerce-first or small marketing sites7. CodalHQ: Chicago, IL · London · Bangalore
Time zone: CST + IST
Founded: 2009
Sanity partner status: Official
Clutch rating: 4.9
Average project cost: $50K–$200K (estimated)Codal is a full-service shop — design, strategy, dev, QA, and project management — which makes them a strong fit for mid-to-large enterprise projects that need a single partner to own the whole delivery. They work across retail, CPG, healthcare, and manufacturing. Sanity is one of several platforms in their portfolio.Best for: Mid-to-large enterprise with complex omnichannel content, full-service delivery needs
Limitations: Less Sanity-specialized than boutique shops8. MonogramHQ: Atlanta, GA, USA
Time zone: EST
Founded: ~2017
Sanity partner status: Official
Average project cost: $15K–$150K (range published)Monogram is the strongest pick for design-led composable builds where visual quality and editorial experience matter as much as the engineering. They work in Astro, Svelte, and Next.js — modern stack adoption that signals they are not defaulting to safe legacy choices. Notable for AI/dev-tools company websites and design-conscious brands.Best for: Design-conscious brands, scaling startups, composable e-commerce, dev-tools company sites
Limitations: Smaller team limits capacity for very large enterprise programs9. Nearform (formerly Formidable)HQ: Seattle, WA (also Denver, Phoenix, London, Toronto)
Time zone: PST + Global
Founded: 2013
Sanity partner status: Official
Average project cost: $50K–$300K (minimum $30K published)Nearform brings serious React engineering depth to Sanity — GROQ optimization at scale, ISR and edge rendering, React Native + Sanity systems. Their acquisition of Formidable (the open-source React specialists) gives them credibility on high-traffic performance work that most agencies cannot match. Notable past work contributed to a commerce platform with a $3.3B acquired valuation.Best for: High-traffic performance-critical applications, enterprise engineering, React Native
Limitations: Sanity is one tool of many; editorial UX depth is secondary to engineering10. Two Point OHQ: Belgium · Netherlands
Time zone: CET
Sanity partner status: Official
Average project cost: $60K–$200K (minimum ~$50K published)Two Point O is the specialist choice for mid-market and enterprise organizations building composable digital platforms with Sanity specifically. They focus on multi-brand content platforms, large-scale migrations, and custom Studio development. Their limitation is scale — boutique capacity means they are not suited for concurrent multi-team enterprise programs.Best for: Mid-market to enterprise composable platforms, multi-brand content infrastructure, large migrations
Limitations: Not for small sites or low-budget projects11. RepresentHQ: Oslo, Norway · London
Time zone: CET
Founded: ~2016
Sanity partner status: Official
Average project cost: ~$27K–$100K+ (300K NOK minimum published, ~$27K USD)Represent is a senior-only boutique with Sanity-pioneer status. The Agency have been building production Sanity work since the platform's early days. Their focus is headless Shopify + Sanity for DTC and e-commerce brands in the Nordics and Silicon Valley, with a business-advisory approach that goes beyond pure development. Notable for AI-assisted content translation pipelines built inside Sanity Studio.Best for: Ambitious DTC and e-commerce brands, Nordics and Silicon Valley, complex content models, GPT-integrated Studio workflows
Limitations: Boutique capacity; not for non-commerce enterprise content systems12. 85SIXTYHQ: California, USA
Time zone: PST
Years in business: 16+
Sanity partner status: Official
Average project cost: $30K–$120K (estimated)85SIXTY is unusual in combining Sanity CMS development with CRO (conversion rate optimization) and analytics rigor. Most Sanity agencies are pure-development shops. 85SIXTY layers GA4, GTM, and Media Mix Modeling onto headless Shopify + Sanity builds, which is the right combination for scaling DTC brands focused on measurable revenue lift rather than just a fast website.Best for: Shopify Plus brands that want dev + CRO + analytics, scaling DTCs with international ambitions
Limitations: Shopify-anchored; not a generalist Sanity shop13. IkiusHQ: Turku, Finland
Time zone: CET
Sanity partner status: Official
Average project cost: $15K–$60K (estimated)Ikius is a modern web development studio specializing in Sanity headless CMS implementations. They work with businesses ranging from SMBs to enterprise clients and have particular strength in content-rich marketing sites and e-commerce integrations. Their Sanity expertise extends to both Studio customization and frontend development.Best for: European businesses needing Sanity headless CMS implementations, content-rich marketing sites
Limitations: Smaller public profile than the larger agencies on this list14. iO AgencyHQ: Belgium (Mechelen), NL, Sweden, Denmark, Bulgaria
Time zone: CET
Founded: 2005
Sanity partner status: Official
Clutch rating: 4.9
Average project cost: $75K–$300K+ (estimated; enterprise positioning)iO is a full-service European agency: strategy, brand, content, marketing, and technology — where Sanity slots into a much larger digital transformation engagement. Their value is not Sanity depth but enterprise governance: compliance, multi-stakeholder delivery, and cross-country rollouts. The right choice for European enterprises and government bodies that need a single partner across disciplines.Best for: European enterprise digital transformation, government bodies, multi-country digital platforms
Limitations: Premium pricing; Sanity is one of many CMS options in their portfolioSanity development company comparison table (2026)
Web AgencyHQTime zoneTeam sizeAverage project costBest use case
1FocusReactiveLondon / Amsterdam / WarsawCET30+$30k–$50k Sanity CMS, Storyblok, Payload, enterprise project, SaaS, AI / Machine Learning, CMS migrations2Weframe TechBangalore, IndiaIST, UTC40+SaaS websites & landing pages: $5-$80k; Headless commerce projects: $20-$200k+Ecommerce websites on Sanity CMS, Next.js, Astro3DEPT®AmsterdamGlobal4,000+$100K–$500k+Global enterprise DXP4RaftLabsDublin, IrelandGlobal50+$10K - 60K+Sanity migrations, programmatic SEO, fixed-price B2B builds5We Make WebsitesLondon / NYGMT/EST50+$30K–$150kShopify Plus + Sanity headless commerce6WebstacksSan Diego, USPST~50$40K–$120kB2B SaaS marketing sites7CodalChicago, USCST+IST150+$50K–$200kEnterprise full-service8MonogramAtlanta, USEST20–30$15K–$150kDesign-led composable9NearformSeattle, USGlobal100+$50K–$300kHigh-performance React / enterprise eng10Two Point OBelgium / NLCET40+$60K–$200kMid-market enterprise Sanity platforms11RepresentOslo / LondonCETBoutique$27K–$100k+DTC e-commerce, Nordics / SV1285SIXTYCalifornia, USPSTMidsize$30K–$120kShopify + CRO + analytics13IkiusTurku, FinlandCETSmall$20K–$60kSanity headless, EU market14iO AgencyBelgium / NLCET1,000+$10K - 60K+
$75K–$300kSanity migrations, programmatic SEO, fixed-price B2B buildsSanity CMS Agency Main CaveatsA few honest caveats about the general approach to finding dedicated Sanity developers:Time zones are underrated. A senior Croatian, Belarusian, or Polish, or any remote European team you can talk to live for 4 hours a day will out-deliver a US Sanity developer that bills 3× and replies on Slack within a business day. Pick for overlap and convenience, not just postcode.Rankings move fast. Clutch ratings shift, agencies grow or shrink, partnerships start and end. Verify every data point before hiring — especially partner status on sanity.io/agency-partners. Specialization beats reputation for Sanity work. Any development company can generate hundreds of positive Google reviews or whatever, and these public directories should be checked twice before contacting for a Sanity project. The Sanity ecosystem (GROQ, Studio, schema patterns) and official partnership with engineering agencies around the world is deep enough that depth matters more than brand.Sanity developer rates (2026)Whether you are hiring a Sanity development company or an individual Sanity CMS developer, these are the current market rates:Engagement typeRate rangeNotesFreelance Sanity developer (Upwork$51-$75/hrSenior developers command $80–$120/hrBoutique Sanity agency (EU/UK)$80-$130/hrCET timezone, 4hr+ US overlapMid-size Sanity agency (US)$120-$200/hrHigher for senior-only teamsEnterprise agency (US)$150-$250/hrFull-service with PM and designCost-effective agency (India/EE)$35-$70/hrSanity-specific expertise variesMonthly retainer (boutique)$8K-$15K/monthOngoing iteration modelFixed project (marketing site)$15K-$50KSimple schema, standard frontendFixed project (enterprise migration)$50K-$200K+Complex schema, content transformationWhich Sanity CMS agency should you hire?Use this decision logic before booking any intro calls:Sanity-first, complex schema architecture → FocusReactiveHeadless Shopify + Sanity, premium fashion or luxury brand → Commerce-UI or We Make WebsitesHeadless Shopify + Sanity, Nordic or EU DTC brand → RepresentHeadless Shopify + Sanity + CRO/analytics → 85SIXTYEnterprise content platform, European full-service → Raftlabs or DEPT®B2B SaaS marketing site, US-based preference → Webstacks or Monogram (design-led)Multi-brand, multi-locale content infrastructure → Two Point ODesign-led, editorial UX focus → Monogram Budget-constrained, need genuine Sanity expertise → IkiusEnterprise content platform, US full-service → Codal or NearformB2B SaaS marketing site, EU preference or async-friendly → FocusReactiveHow to run the Sanity agency selection processStep 1: Write a one-page brief first. What you are building. Your current CMS. Content volume and type. Number of editors. Target launch date. Integrations (CRM, commerce, search). Budget range. Without this, every agency conversation will be exploratory rather than evaluative.Step 2: Shortlist three agencies from this list. Use the decision tree above. Do not contact more than four — you will waste your own time on calls that reveal nothing differential.Step 3: Send the same five questions to all three:Show me a Sanity schema.ts from a project similar to mine.How do you handle live preview, scheduled publishing, and role-based access?What is your migration plan for content from [current CMS]?What does your warranty cover and for how long after launch?Who specifically works on this project — names, seniority, and hourly rate?Step 4: Run a paid discovery before signing a full build. $2K–$5K for a one-week discovery produces a content model sketch, a migration risk register, and a detailed scope. It also tells you whether the team can think — and gives you a deliverable even if you walk away.Step 5: Reference-check by phone, not email. Ask former clients: "What would you do differently if you hired them again?" The answer is always more useful than "what did they do well."Step 6: Sign with fixed milestones and a kill clause. Time-and-materials with no milestones is where projects bleed indefinitely. Fixed milestones with an exit option at each one protect both sides.Conclusion: should you hire a freelance Sanity developer or an agency?This is the practical question that comes after every list, and it has a direct answer.Hire a freelance Sanity developer when: you have a small, well-defined scope (a schema audit, a custom Studio input, a GROQ optimization pass), a limited budget under $10K, and an in-house developer who can own the codebase long-term. Hire a Sanity development agency when: the project involves content migration, multi-locale rollouts, custom editorial workflows, a headless commerce storefront, or any situation where the CMS needs to outlast the original developer. Sanity CMS agencies bring team coverage, documented schema decisions, post-launch warranties, and the ability to scale without rehiring. Their higher day rate typically produces a lower total cost of ownership over 18-24 months because they reduce the rebuild cycles that under-specified freelance work creates.Development agencies tend to win on total cost of ownership above roughly $20,000 in project scope, particularly when the engagement involves ongoing editorial complexity rather than a single contained deliverable. Below that threshold, a freelance Sanity developer with verified partner certification is often the most economical choice. One practical test to find a professional Sanity Agency: ask any candidate (a freelancer or an agency) to show you a schema.ts file from a production project and explain three design decisions they made in it. A freelancer who can answer that question fluently is worth more than an agency that cannot. The credential matters less than the reasoning. The question is which one matches your project type, budget, and timezone. Hire Sanity Developers WiselyChoosing the right Sanity CMS agency or development team comes down to real expertise, proven experience, and actual websites launched. Maintainability matters more than most teams will tell you: you won't always have developers and marketing aligned post-launch, so initial support is critical to help your content team set up the right processes from day one.SEO capabilities are a given, but in 2025-2026, Generative Engine Optimization (GEO) has become a meaningful differentiator. You need a team that understand how to structure content for AI-driven search, not just traditional SEO ranking signals. Daily progress updates keep you in control and eliminate surprises, and flexible revisions ensure the final build actually matches your requirements.Most importantly, work with a dedicated team and official Sanity CMS implementor that has a clear project coordinator, not a fragmented setup where accountability gets lost. The difference between a smooth launch and a painful one usually comes down to that single point of contact.Frequently asked questions about Sanity CMSIs Sanity CMS free?Yes, the free tier includes Sanity Studio, the hosted Content Lake APIs, and real-time collaborative editing — enough for solo developers, small sites, and prototypes. Paid plans (Growth, Enterprise) add higher API quotas, SSO, advanced roles, audit logs, and dedicated support. Free to start, paid as you scale. What is GROQ?GROQ (Graph-Relational Object Queries) is Sanity's native query language. It is designed specifically for querying document graphs with deeply nested references — more expressive than GraphQL for content-heavy applications. GROQ fluency is the clearest technical differentiator between Sanity specialists and general headless CMS developers.What is a Sanity Studio?Sanity Studio is an open-source, React-based editing environment that runs in the browser. Unlike fixed-UI CMSes, every aspect of Studio can be customized — field inputs, navigation structure, live preview, AI integrations, validation rules, and workflows. Studios are typically deployed to a subdomain (studio.yourdomain.com) and built as part of the project codebase.What is the Sanity Content Lake?The Content Lake is Sanity's hosted data layer, the cloud database that stores all your content. It is queried via GROQ or GraphQL from any frontend. Unlike self-hosted CMSes, you do not manage the database. Sanity manages replication, backups, and CDN delivery. The Live CDN ensures real-time content delivery globally.How long does a Sanity implementation take?A standard marketing site with a well-defined schema takes 6-10 weeks from kick-off to launch. A headless e-commerce storefront with Shopify integration typically takes 10–16 weeks. An enterprise migration from Drupal or AEM with content transformation takes 16–24 weeks or more depending on content volume and integration complexity.Sources: sanity.io/agency-partners (October, 2026), clutch.co/web-developers/sanity (June 2026), agency-published case studies and pricing pages, Sanity product documentation, Crunchbase, TechCrunch, Agency websites, and Google search. Cost figures marked "estimated" are based on comparable project scope and market rate data — verify directly with each agency.

TL;DR: CMS Migration NumbersThis guide reviews the top CMS migration services, focusing on partners that help organizations transition without compromising organic traffic, search visibility, or long-term scalability.A CMS migration can launch successfully and still underperform in the months that follow. Rankings may decline, organic traffic can drop, and technical or content issues can make recovery costly. Successful migrations therefore require more than moving content from one platform to another. Engineering, SEO, and content teams need to work together from the planning stage through post-launch monitoring.For leadership teams, the key question is not simply whether the new CMS is live, but whether the migration preserves and improves organic performance over time. Much of that outcome is determined before launch through URL mapping, redirects, technical SEO, content migration, performance planning, and post-launch validation.The headless CMS market reached $816M in 2024 and is projected to grow at 22% annually, while 73% of enterprises are adopting headless architecture. As more organizations move to API-first and headless stacks, choosing the right CMS migration service can help them:Reduce long-term CMS costs and vendor lock-inPreserve search rankings through proper URL mapping and redirectsImprove website performance and Core Web VitalsEnable more flexible and efficient content workflows with a headless CMSMigrate a Website-Growing TrendMost analysts expect the majority of digital teams to move away from traditional, page-based CMS platforms toward composable, API-first stacks over the next 2-3 years. The reason is simple: as brands expand across more channels, markets, and campaigns, traditional CMS workflows break down. Content gets duplicated across sites, templates become hard to change, and even small experiments require a developer.Headless CMS solves this by keeping content in one structured hub that feeds every channel through APIs, so editors can publish updates without waiting on the dev team. But a CMS to CMS migration is more than a technical switch. Those teams that dive into a website migration service without a clear SEO strategy risk losing the very signals search engines use to trust and rank their site. That's why this kind of transition works best with a CMS agency that treats SEO as part of the migration plan, not an afterthought.What Is Headless CMS Migration? Migrating a website to a headless CMS means decoupling your content from how it's presented. s work in one central content hub. Developers build fast, flexible frontends in Next.js, React, or whatever the delivery layer demands for any channel: web, app, or in-product UI. The content model stays stable. The presentation layer becomes a technical decision, not a CMS constraint.That separation is the point. It's also where migrations get complicated.Your SEO won't migrate automatically. Rankings follow decisions, specifically, the ones you make before anything moves. Keep URLs as stable as possible. Build a complete 301 redirect map for every URL that changes. Crawl both the old and new versions of the site before launch to catch missing metadata, lost content, broken internal links, and orphaned pages. That decision compounds: a redirect missed at migration can take months to recover from in search.The architecture is the easy part to get excited about. The unglamorous audit work is what protects everything you've already earned.Why Go Headless? CMS Migration JustificationWhat pushes businesses to CMS migration besides the draconian price of your Contentful? Let me guess, the code quality? Security reasons? It depends.That's exactly what professional headless CMS migration services are designed to solve — handling the technical and SEO complexity so your team doesn't have to.9 Reasons Businesses Seek Headless CMS Migration Services (starting with economic ones and followed by technical website reasons):Escape runaway license costs: Legacy and monolithic CMS platforms keep increasing base subscription fees. Ballooning costs, driven by user-seat pricing and add-on charges, are turning your content stack into a fixed cost that grows faster than your traffic or revenue. This erodes ROI over time and makes staying on your current CMS increasingly hard to justifyStop paying for “empty” overages: Many enterprise CMS contracts charge extra for API calls, environments, locales, or storage, even if you’re not using advanced features that justify the billReplace complex pricing with predictable value: Moving to a modern headless stack lets you choose components (CMS, hosting, search, media) that match your actual usage and budget, instead of being locked into one vendor’s bundled pricingReinvest license spend into growth: The money currently tied up in inflated CMS subscriptions can be redirected into content production, SEO, and experimentation that measurably drives revenue.”Future‑proof against price hikes: A composable headless architecture gives you leverage; if one vendor’s pricing becomes unreasonable, you can swap it out without rebuilding your entire siteSecurity vulnerabilities: Traditional monolithic CMS platforms like WordPress (when unmanaged) or aging proprietary systems are prime targets for hackers. Outdated plugins, unpatched cores, and shared databases create attack surfaces that headless, API-first architectures simply don't havePoor performance: A slow website is a leaking revenue pipe. If your CMS is tightly coupled to your frontend, every design tweak becomes a developer ticket. Businesses migrate to gain speed, better Core Web Vitals scores, and the freedom to optimize independentlyTechnical debt: Years of patched plugins, custom workarounds, and legacy integrations quietly accumulate until your codebase becomes a house of cards. A full site migration is often the cleanest escape routeLack of scalability: When your CMS can't handle traffic spikes, multiple languages, or omnichannel delivery without expensive custom work, growth itself becomes the enemy. Modern headless platforms are built to scale without breakingThe Moment Teams Start Looking for a Website Migration AgencyMost teams don't reach out to website migration companies because the technology stopped working. They migrate because the cost of staying finally outweighed the cost of moving. The CMS that made sense three years ago — reasonable at the time, familiar to the team, integrated into the workflow — quietly becomes the thing that slows every campaign, blocks every experiment, and shows up as a line item that's hard to justify at budget review.The shift is rarely dramatic. It's the accumulation of small frictions: a developer ticket for a content change that should take thirty seconds, a performance audit that points back to the platform, a pricing renewal that arrives with a number that no longer matches the value. At some point the question changes from "should we migrate?" to "what were we waiting for?"That's when the search for website migration companies begins — not in crisis, but past the point where staying is the safer option.The world of content systems has changed, just like you after Covid. While platforms like Storyblok are popular among marketers for visual editing, the best CMS depends on your team structure, developer resources, and content complexity. Alternatives like Contentful, Sanity, and Strapi may be better suited depending on the use case. We advise Storyblok for its simplicity, as it's the CMS that consistently gets the least pushback from the people who actually use it daily.

How do you move a site without significant SEO loss, and who can assist my team with CMS migration services?What should be taken into account before CMS migration?One of the most critical decisions, besides choosing website migration company, is choosing the right CMS, and for most businesses today, that means going headless. But raw headless power alone isn't enough; consider the following:CMS Flexibility: When you migrate a website, whether from a legacy platform or decide to migrate a WordPress website to a more scalable architecture, clients increasingly demand a CMS that supports diverse, flexible layouts for individual content types. Think distinct page structures for blog posts, case studies, landing pages, and product pages, all managed from a single platform without duplicating effort.Friendliness: The days of requiring a developer to publish a paragraph or rearrange a section are over. The best modern CMS platforms integrate a visual page builder directly into the interface, empowering marketing and content teams to construct, update, and iterate on pages entirely independently — a capability that WordPress alone, in its traditional form, often struggles to deliver at scale.SEO Preservation: A poorly executed migration can wipe out years of hard-earned organic rankings overnight. Careful URL mapping, redirect management, and metadata migration are just as important as the technical build itself — and should never be an afterthought.Localisation Support: For any business operating across borders, localization is no longer a nice-to-have. The ability to manage multiple languages, regional content variations, and locale-specific SEO from within the same CMS is now a baseline expectation, not a premium feature.Get these four right, and your website migration becomes a launchpad; get them wrong, and it becomes a liability.SEO PreservationWebsite migration impacts SEO reasonably. Every page you've ranked took time. Every backlink pointing at a specific URL is a signal you've earned. When you migrate a website, that equity doesn't transfer automatically; it follows the decisions you make before a single line of code changes.The analogy is here: fixing SEO after a website migration is like correcting old handpoke tattoos done by an amateur. You can do it, but you're always working against what's already there. The cleaner move is to plan and protect everything upfront.That means treating SEO preservation as an engineering problem, not an afterthought.Before any migration begins, a serious team runs a full technical audit: title tags, meta descriptions, headings, and image alt text – and documents every URL in the existing site. Not most of them. Every single one. From there, a complete 301 redirect map is built, mapping each old URL to its new destination. Nothing gets left to assumptions.CMS Migration ChecklistThe pre-migration checklist that compounds into your post-launch performance:Full technical audit of the existing siteComplete URL inventory301 redirect map (old URL → new URL)Analytics baseline exportInternal linking structure documentationCurrent ranking data exportSchema markup documentationFull site backup before anything movesMiss one of these, and you're not migrating a website (CMS); you're rebuilding your search visibility from scratch. The development agencies that get this right treat the checklist above as the floor, not the ceiling.
The post-launch CMS migration checklist:Organic traffic monitoring via GA4 and Google Search Console from day oneCrawl error checks in the first 48 hours — redirect failures and orphaned pages surface fast if you're watchingRanking position tracking — flag significant drops in the first two weeks. The faster you catch them, the less they compoundMetadata review in the first month — rewrite underperforming title tags and descriptions while the index is still settlingIndex coverage report — confirm priority pages are being crawled and indexed correctlyWhether you use Lighthouse, Semrush, or Ahrefs, combining technical precision with content parity, take into account our recommendations; all this wil help you migrate to a headless CMS without losing the basic SEO value you've had.Replatforming vs. Migration. Why ''just replatforming' is Not Enough“Just replatforming” is not enough because it moves your site to new tech without accurately fixing the underlying problems in content, workflows, data, and SEO. If you simply swap CMS platforms or hosting and keep the same messy content model, fragmented data, and ad‑hoc processes, you end up with the same bottlenecks. The difference is that only now they’re running on a newer, more expensive stack. A meaningful website migration is an opportunity to rethink information architecture, streamline content types and workflows, clean and normalise data, and plan SEO and analytics from the start so your team actually ships faster and your site performs better instead of “lifting and shifting” old issues into a shiny new interface.How Long Does it Take to Migrate a Website?Migrating a website is rarely a one-size-fits-all process. Migration timelines vary widely depending on the size, complexity, and condition of your existing setup. A simple CMS migration for a small site might take as little as two to four weeks, while a full global website migration involving thousands of pages, multiple languages, and complex integrations can take anywhere from three to six months. Headless CMS Migration Process and PlanningWhen you move a website from a legacy platform to a headless CMS solution, the bulk of the time goes into content mapping, URL redirects, SEO preservation, and quality assurance, not just the technical build. For instance, WordPress migrations tend to be faster thanks to a mature ecosystem of tools, but enterprise-scale projects demand far more planning. Working with a professional CMS migration service can really make a difference. Website migration team have established workflows that help lower risks, safuguard your search rankings, and minimize downtime. No matter if you need basic website migration services for a small business or a complicated content overhaul across different region for enterprise business, the key principle remains unchanged:The more thorough your plan for a migration, the smoother it will be.Top 11 CMS Migration Services for Your WebsiteHere's a list of headless CMS migration services that cater to different business needs, covering everything from consulting and maintenance to migrating custom features and integrating AI.1. FocusReactive (London, Warsaw)FocusReactive is a full-service headless CMS development company. The engineering company builds high-performance AI-powered marketing sites, web applications on Next.js and modern headless CMS platforms: Sanity, Payload, Storyblok, and Directus. Headquartered in London, with a Warsaw office and a distributed remote team, they work with clients across the UK, Europe, United States, Australia and beyond. Choose FocusReactive Agency if you've outgrown current stack and need a CMS migration done without SEO loss, editorial disruption, or technical debt carried forward. ProsDeep specialisation in headless CMSs, composable architectures and website migrations from legacy or expensive SaaS CMS to open-source headless stacks.Strong engineering plus an SEO/performance mindset, including content modelling, redirects, and Core Web Vitals-friendly frontends.Dedicated enterprise migration consultancy. FocusReactive conducts a full pre-migration audit covering content architecture, SEO risk mapping, and platform fit, giving enterprise teams a clear site migration roadmap and eliminating the costly surprises that derail large-scale enterprise website CMS migration projectsConsStrategy involvement means higher project minimums than basic lift‑and‑shift vendors.PricingEarly-stage/mid-market SaaS marketing site headless migration: ~40k-130k+ USD depending on size, redesign, and integrations.2. Tribe Digital (London)Tribe Digital is a digital product company that helps startups, scale-ups, and enterprises build human-centred websites and digital products. They are not only migration agency, but also create brand strategy, UX/UI design, and full-cycle app development. They partner with visionary brands to craft best-in-class digital experiences that are as commercially driven as they are beautifully designed.ProsSaaS and B2B website migration practice with SEO and performance as explicit goals.Good fit for product-led companies moving to a modern stack (often headless) with emphasis on UX and growth.ConsLikely overkill for small, non-technical sites.No public pricing; full scoping and proposal cycle required.PricingTypical SaaS marketing site replatforming: ~20k–80k+ USD.3. Tinloof (Berlin, Germany)Tinloof is a design and web development studio founded in 2019, specialising in frontend development and CMS migration services. The agency primarily serves SaaS, technology, and eCommerce brands planning a migration to modern headless CMS architecture. As one of Sanity's first official agency partners, their core CMS migration stack centres on Sanity CMS, Shopify, and TypeScript.Strengths
Strong fit for eCommerce brands planning a headless Shopify migration combined with a Sanity CMS migration — with demonstrated experience merging content and commerce layers into a unified headless platform without disrupting SEO performance.Design-led migration delivery with Core Web Vitals, technical SEO, and structured data treated as core migration deliverables, ensuring search visibility is maintained throughout the migration process.ConsSmall team (2–10 employees); capacity constraints are a real consideration for larger enterprise CMS migration projects or time-sensitive migration timelinesLimited public evidence of large-scale multi-region or multi-language CMS migration projects, which may be a concern for global migration briefsPricingHeadless CMS migration services are priced at approximately $70–$150/hour based on public data.Fixed-price CMS migration projects are available for well-scoped briefs. Mid-complexity headless CMS migrations typically range from $20,000–$60,0004. Riotters (Szczecin, Poland)Riotters is a Polish design studio and digital product agency positioning itself as a "design accelerator" for startups. Their work spans UX/UI design, product design, branding, motion design, and software development: with Payload CMS, HubSpot, and low/no-code tools listed as their primary development stack. They work across Europe and the Americas with a flat-structure, senior-led team model. Although this is not a primary CMS migration service, their design development skils shouldn't be underrated.ProsA strong design execution, guided by a structured and process-driven approach, is ideal for brands that require visual quality and in-depth user experience, along with content management system implementation.Payload CMS development listed as a core service, making them a viable option for projects where the CMS and application layer need to share a codebase.Active Dribbble presence with documented portfolio, useful for evaluating design quality before engaging.ConsDesign-led projects rather than technical onesNo public pricing and limited evidence of large-scale CMS migrations in their public case studiesPricingClutch reviews project budgets ranging from $10,000 to over $1.4 million 5. Bits Orchestra

Bits Orchestra is a software engineering company specializing in complex CMS migrations and platform modernization for mid-market and enterprise organizations. Since 2017, the team has delivered 130+ projects across North America, the UK, and Europe, including work for Shaw Industries, COREtec, and Anderson Tuftex.The company works with Kentico, Umbraco, Strapi, Sanity, Contentful, and custom .NET platforms. Services cover content and data migration, frontend redevelopment, URL and metadata preservation, third-party integrations, automated testing, phased cutover, and post-launch stabilization.Bits Orchestra is best suited to multi-site platforms, large content estates, custom functionality, and integrations with ERP, CRM, PIM, DAM, search, or commerce systems. The team can also prepare CMS architecture, content, and data flows for future AI search, workflows, and integrations.ProsStrong fit for complex and multi-site CMS migrationsExperience across traditional, headless, and composable CMS platformsCovers SEO-critical migration elements, integrations, testing, and launch riskSupports phased migration without forcing a complete rebuildConsNot aimed at small brochure websites or simple CMS transfersComplex projects usually require a paid assessment before final scopingPricingCMS assessments start at $1,500, defined-scope migrations at $15,000, and complex or multi-site migrations at $25,000.6. SUNZINET digital agency (Cologne, Germany)Sunzinet is a development company from Germany. Their team is a strong fit for large-scale projects where you need a single agency to handle strategy, architecture, CMS integration, and marketing end-to-end.ProsTeam across 3 countries, serving major clients like Bosch, Siemens, Canon, Bayer, and Swarovski Optik Full-service under one roof: strategy, CRM, CMS migration, marketing, and automationConsNot suited for smaller teams or simpler projectsNo transparent pricing; requires a consultation to get a quotePricing Hourly rates are approximately $70-$150/hr according to TechBehemoths, which puts them in the mid-to-premium range. They're geared toward enterprise budgets; smaller projects are likely not a good fit.7. Five Jars (USA)Five Jars is a Virginia-based full-service web design and development agency that has been delivering digital solutions since 2016, specialising in CMS-based platform builds, migrations, and long-term technical support for nonprofits, arts and culture institutions, healthcare, and enterprise clients. As a certified Drupal partner with expertise across Drupal, WordPress, and headless CMS platforms, they combine strategy, UX/UI design, and engineering part to build accessible, scalable digital websites.ProsStrong track record with mission-driven and nonprofit organisations, including large YMCAs, NGOs, and cultural institutions across the US.Full-cycle service from strategy and design to development, integrations, and post-launch support, no need to juggle multiple vendors.ConsLess focused on pure headless or composable CMS setups; better suited to teams who need a trusted generalist partner than those pursuing cutting-edge Jamstack architectures.PricingCMS build or migration for mid-size sites: ~$25,000–$150,000+ USD depending on scope, integrations, and content volume.8. SigmaSoftware


Sigma Software is a global IT consulting and custom software development company that also offers cloud migration and legacy modernization services. Its public materials emphasize end-to-end delivery, architectural guidance, and migration support for cloud and data platforms, including AWS-based modernization work.ProsBroad service scope across custom software, IT consulting, cloud migration, and legacy modernization.Established company with a global presence and long operating history since 2002.Publicly documented migration expertise, including AWS-focused data and cloud modernization offeringsConsPublic information is mostly marketing-oriented, so detailed independent verification of project outcomes can be limited.Pricing is not publicly listed on the company’s own site, so prospects likely need a discovery call for a quote.sigma+2The available public material highlights broader cloud and software services more than niche CMS or headless-commerce specialization.PricingSigma Software does not publish fixed pricing on its public website. Third-party listings suggest hourly rates around $100–$150 and minimum project sizes of about $50,001–$100,000.9. Refact (USA, remote team)Refact is a Los Angeles-headquartered technology agency founded in 2019 and positioned as a "clarity before code" partner that turns non-technical founders' and domain experts' product ideas into buildable plans before development starts. The team provide clients with WordPress websites, Shopify, headless CMS builts (built on Sanity and Strapi), ecommerce, client portals, CMS/CRM/ESP/data migrations, AI development, and website automation. Their client base skews toward media and subscription brands (The Hustle, Workweek, Stacked Marketer, Trends, CRE Daily) plus institutional projects like Keck School of Medicine of USC.ProsFull "idea to product" model: strategy, design, and engineering under one roof, with an average client relationship of over two years and a money-back guarantee on the discovery phase.Solid, verified track record on Clutch (19 reviews) with clients praising communication, timeliness, and value for cost, especially for media/publishing platforms and complex migrations.ConsHeadless CMS work is built on Sanity and Strapi — Storyblok doesn't appear anywhere in their listed technologies, case studies, or partner credentials, so they're not a fit for a Storyblok-specific list.Small, generalist team oriented around founder-led and media projects rather than large-scale enterprise CMS implementations.PricingClutch-reported project costs run roughly $20,000–$50,000 depending on scope. 10. Cocoon Agency (UK-based, remote team)Cocoon agency is a company around headless, composable architecture, and MACH. Their pitch is digital transformation for organizations moving off legacy platforms. Engineering and UX under one roof.The overlap is real. Where they differ: Cocoon speaks in architecture abstractions — "composable ecosystems," "omnichannel delivery," "API-first decoupling." The language signals ambition but not specificity. 11. Blazity (Warsaw, Poland)Blazity is a  boutique agency with a Next.js focus and headless CMS migration listed among their services. Their most referenced case study involves migrating 15 WordPress sites to Contentful; a technically solid project, though one that reflects their platform preferences more than broad migration versatility.Their stack is intentionally narrow: JavaScript, Contentful, and Hygraph. That focus works well when those are already the chosen tools. If your migration involves a different CMS, a mixed stack, or platforms like Sanity, Storyblok, or Payload, the fit becomes less clear. Similarly, their boutique size means capacity is a real variable for larger or time-sensitive projects.A reasonable choice for scoped Contentful work. Less so for teams that need platform flexibility or broader migration coverage.ProsSEO preservation during migrations (full URL mapping, redirect handling, and structured data migration included)ConsBoutique agency size means capacity may be limited for very large concurrent projectsMainly work with JavaScript; this agency is not a fit if your project requires a different tech stack such as PHP, Ruby, or a legacy CMSCMS platform coverage is narrower than generalist agencies — strongest with Contentful and HygraphPricingBlazity does not publish the pricing policy publicly. Rates are consistent with a senior-level European boutique agency. A discovery call is required to get a tailored estimate.How to Choose the Right CMS Migration ServicesNot every agency that calls itself a CMS migration partner/provider is built for the same problem. Before you shortlist anyone, check these five things:Technical stack expertise: do they know the platform you're moving to, or are they learning on your project?E-commerce experience: product data, payments, and checkout flows don't survive a careless lift-and-shiftCMS specialists vs. generic dev shops: specialists know what breaks, what compounds, and what to protectSEO-safe methodology: redirects, canonicals, ranking preservation — this should be a defined process, not improvised per projectPost-launch support: what happens at week three when something misfires? The answer tells you more than the proposal doesHeadless CMS Agencies QuickpickThis list is very general, as there is no single winner or 'best' CMS service/agency across all scenarious. Everything depends on your site architecture, team structure, and risks around SEO. With that in mind, choose:AgencyBest ForTimezoneTech Stack / CMS FocusSEO Migration StrengthProject Size FitPricing RangeNot a Fit If
FocusReactiveSEO-safe, high-performance CMS migrationsGMT / CET (London + Warsaw)Next.js, Sanity, Storyblok, Payload, Contentful⭐⭐⭐⭐⭐ Strong (redirects, CWV, architecture)Mid-market → Enterprise$40k–$130k+You need a cheap or quick lift-and-shiftTribe DigitalSaaS & product-led companiesGMT (London)Modern headless, UX-focused builds⭐⭐⭐⭐ StrongMid-market$20k–$80k+You only need backend migration (no UX work)TinloofHeadless commerce (Shopify + CMS)CET (Berlin)Sanity, Next.js, Shopify⭐⭐⭐⭐ Strong (esp. eCommerce SEO)Small → Mid$20k–$60kYou need multi-CMS flexibility or enterprise scaleRiottersDesign-heavy projectsCET (Szczecin, Poland)Payload CMS, HubSpot, low-code⭐⭐⭐ ModerateSmall → MidVaries widelySEO or migration complexity is your main concernBlazityContentful-based migrationsCET (Warsaw)Contentful, Hygraph⭐⭐⭐⭐ Strong (structured migrations)Mid-marketNot publicYou want CMS-agnostic expertiseFiveJarsFull-cycle CMS builds & migrationsEST (Arlington, VA / New York)Drupal, Wordpress⭐⭐⭐⭐ Strong (content-heavy SEO)Nonprofits, Mid-market & Enterprise$25k–$150k+You need an agency for accessible, mission-driven web platformsSUNZINETEnterprise digital transformationCET (Cologne)Full-stack (CMS + CRM + marketing)⭐⭐⭐⭐ Strong (enterprise SEO processes)Enterprise$70–$150/hrYou’re a startup or need lean executionSigmaSoftwareEnterprise organizations needing complex digital transformations, custom software, and large-scale website/platform migrationsEastern European (primarily UTC+2 / UTC+3)Custom development, .NET, Java, JavaScript, React, Angular, Azure, AWS, Headless CMS, Sitecore, Optimizely, Contentful, Adobe Experience Manager⭐⭐⭐⭐ Strong – Experienced with enterprise CMS migrations, technical SEO preservation, URL mapping, redirects, structured data, and large-scale platform modernizationMid-market to Enterpriseno dataYou need a low-cost agency, a small brochure website, or SEO-first strategy without significant engineering or platform development.RefactMedia, publishing, and different websites migrating to a modern CMSPacific TimeWordPress, Shopify, headless CMS (Sanity, Strapi), plus React/Next.js front-ends; no Storyblok in their listed stack⭐⭐⭐ ModerateSmall-to-midno dataYou need Storyblok expertise, or a large-scale enterprise migration (dozens of sites, high-volume content, big internal teams to coordinate with)BitsOrchestraCMS migrations and platform modernization UkraineKentico, Umbraco, Contentful, Strapi, Sanity, Shopify⭐⭐⭐ ModerateMid-market$15k–$100kYou need complex website migrationsCocoon AgencyMACH / composable architectureGMT (UK, Remote)API-first, composable stacks⭐⭐⭐ ModerateEnterpriseNot publicYou want concrete, execution-focused deliveryReady to Start Your CMS-to-CMS Migration?The most important voice in any website migration isn't your dev team's. It's the marketing operations team, the people who'll live in this system daily. Pick a platform and a partner that works for them first. The right fit depends on your workflow, not ours.

If you're planning a migration or specifically looking for a headless CMS agency, talk to CMS migration services team. Here you can also book an SEO-safe migration audit. We'll map out exactly what needs protecting before anything moves. CMS Migration Service FAQsWhat happens when you migrate a website?When you run a website migration, you move key elements like domain, CMS platform, URL structure, design, and content from one setup to another. If it’s not planned properly, this can temporarily affect organic traffic, rankings, and tracking while search engines discover and re‑evaluate your new pages.Is SEO migration necessary?Yes, SEO‑led website migration services are essential if you want to keep your existing visibility, rankings, and revenue. Without structured SEO migration work (redirect mapping, content parity, technical checks), you risk broken URLs, lost authority, indexation issues, and significant drops in traffic.Can I migrate from WordPress to a headless CMS without traffic loss? You can migrate a WordPress website to a headless CMS with minimal or no lasting traffic loss if you treat it as a full SEO website migration project. That means preserving high‑value URLs where possible, implementing page‑level 301 redirects, maintaining or improving content, and launching on a fast, SEO‑friendly front end.Do I need e-commerce CMS migration services for Shopify/BigCommerce?If you are moving an e-commerce shopfront on Shopify or BigCommerce to a headless architecture, we recommend e-commerce CMS migration services. They help you migrate product data, content, URLs, and SEO signals correctly so you can benefit from faster headless experiences without sacrificing organic traffic or conversion rates.What headless CMS is the best for a marketing team with limited dev support?Storyblok is the best CMS here, for pure editorial independence out of the box. Its visual page builder lets non-technical teams build and publish pages without a developer in the loop.