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Leo Goldfarb

Leo Goldfarb

With 15+ years in Digital Marketing and Tech, Leo has built and led numerous high-performing teams and streamlined key business operations. He spent 5+ years as COO at iProspect, a major performance marketing agency within the Dentsu group. Prior to that, he held roles as a marketing expert at Booking.com and as a business consultant for IBM, Microsoft, and Hewlett-Packard. Currently, at Albato, a no-code integration platform, Leo leads customer acquisition and business development efforts. Albato helps SaaS companies drive growth and enhance customer experience through native, embeddable API integrations.
Albato, Portugalalbato.comleo-goldfarb-7b743449
5 Ways to Turn Your Cold Outreach From “Meh” to “Wow!” With AI
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5 Ways to Turn Your Cold Outreach From “Meh” to “Wow!” With AI
Cold outreach is tougher than ever. Prospects are tuning out cold messages, channels like LinkedIn no longer perform, and buyers’ attention spans are shrinking fast. Five years ago, emails under 200 words got good replies; two years ago, it was 150 words, and today it's under 80 words. People are still open to cold outreach, but it must be concise, on point, and hyper-personalized. Before, there was always a trade-off between “good personalization” or “personalization at scale.” Then AI came along and turned it all upside down. Now, you can serve up hyper-personalization to the masses—just mix a little AI with API, and you've got the perfect recipe.