Cold outreach is tougher than ever. Prospects are tuning out cold messages, channels like LinkedIn no longer perform, and buyers’ attention spans are shrinking fast. Five years ago, emails under 200 words got good replies; two years ago, it was 150 words, and today it's under 80 words. People are still open to cold outreach, but it must be concise, on point, and hyper-personalized. Before, there was always a trade-off between “good personalization” or “personalization at scale.” Then AI came along and turned it all upside down. Now, you can serve up hyper-personalization to the masses—just mix a little AI with API, and you've got the perfect recipe.
This talk has been presented at Productivity Conference 2024, check out the latest edition of this Tech Conference.
