As everyday distractions increase, the window you have to hold a user's attention shrinks. In an era of endless notifications, infinite scrolling, and constant context-switching, even a subtle layout shift or tiny added friction in the user's flow can trigger frustration and lead to immediate churn.
Building software that instantly matches user intent requires bridging the gap between front end engineering and human psychology. In this talk, we'll explore the key interactivity thresholds that influence a user's decision to stay or drop off, along with practical engineers strategies to reduce cognitive friction, preserve user momentum, and improve retention on your app.
