Search is evolving. As AI tools like Perplexity, ChatGPT, and Google SGE transform how users discover content, traditional SEO strategies fall short. Today’s web visibility depends on how well your site communicates with machines, not just humans.In this talk, we’ll explore the foundations of Generative Engine Optimization (GEO)—a new approach to building websites that surface in AI-driven search results. You’ll learn how to structure content for LLMs, create AI-friendly endpoints, and evaluate how your site appears through the lens of generative systems.We'll also walk through a live demo to show these techniques in action, with patterns you can apply regardless of your framework.
