has significantly contributed as a speaker to the organization of Productivity Conference - Practical AI in Marketing 2024

<p>We gather industry brightest minds to discuss the best strategies and tools for building personal productivity and scaling your operations in a tech-forward era. Learn from practical workshops, early adopter case studies and network with like-minded professionals. This year Remote format, covering a wide ranging of growing solutions industry. Next year we meet for in-person Productivity Fair in Amsterdam.</p>

Productivity Conference - AI in Marketing

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Productivity Conf - Practical AI in Marketing

Udipta Basumatari

<p>In this presentation, Udipta will delve into the roles of both predictive and generative AI in marketing, with a strong emphasis on the importance of responsible implementation. Drawing from his experience at Salesforce, Adobe, and WPP, he will unpack the transformative potential of generative AI while underscoring the foundational strengths of predictive AI. Udipta will outline five essential strategies that marketing teams can adopt to maximize the benefits of generative AI while effectively managing its associated risks. Through practical examples and case studies, he aims to equip attendees with actionable insights to drive responsible AI adoption within their organizations.</p>