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Udipta Basumatari

Udipta Basumatari

With 16 years of product and business leadership in marketing technology at top companies like Salesforce, Adobe, WPP, and Rakuten, Udipta has led 8-figure revenue units and launched NK BigStar, Northeast India's largest streaming platform, reaching 500K monthly active users. Currently in C-level roles at innovative crypto startups, he played a key role in Bowled.io's Token Generation Event, driving over $10 million in daily trading volume for the BWLD token across multiple exchanges.
Thravos.io, UK
Navigating the GenAI Revolution: 5 Strategies for Safe and Effective Marketing
Productivity Conf - Practical AI in MarketingProductivity Conf - Practical AI in Marketing
Upcoming
Navigating the GenAI Revolution: 5 Strategies for Safe and Effective Marketing
In this presentation, Udipta will delve into the roles of both predictive and generative AI in marketing, with a strong emphasis on the importance of responsible implementation. Drawing from his experience at Salesforce, Adobe, and WPP, he will unpack the transformative potential of generative AI while underscoring the foundational strengths of predictive AI. Udipta will outline five essential strategies that marketing teams can adopt to maximize the benefits of generative AI while effectively managing its associated risks. Through practical examples and case studies, he aims to equip attendees with actionable insights to drive responsible AI adoption within their organizations.