In this presentation, Udipta will delve into the roles of both predictive and generative AI in marketing, with a strong emphasis on the importance of responsible implementation. Drawing from his experience at Salesforce, Adobe, and WPP, he will unpack the transformative potential of generative AI while underscoring the foundational strengths of predictive AI. Udipta will outline five essential strategies that marketing teams can adopt to maximize the benefits of generative AI while effectively managing its associated risks. Through practical examples and case studies, he aims to equip attendees with actionable insights to drive responsible AI adoption within their organizations.
This talk has been presented at Productivity Conf - Practical AI in Marketing, check out the latest edition of this Tech Conference.
