Colby Fayock

Experiences on the web have grown increasingly visual, from displaying product images to interactive NFTs, but not paying attention to how media is delivered can impact Core Web Vitals creating a bad UX with slow loading pages, hurting your store’s conversion and potentially losing sales.How can we effectively leverage media to showcase products creating engaging experiences for our store? We’ll talk about media’s role in ecomm and how we can take advantage of it while optimizing delivery.

Headless Wordpress using its built-in REST API is a powerful solution to scale WordPress to the web, but complex relationships can easily turn into chains of requests, making maintainability difficult along with the potential cost of performance.
With WPGraphQL, we can harness the benefits of GraphQL, leading to a better developer experience and optimized request logic, making sure we’re only delivering what we need to our users.We’ll explore these advantages and how these pieces fit together with modern tools like Next.js to build great experiences for the web.

Slides & more

Code tasks like linting and testing are critical pieces of a developer’s workflow that help keep us sane like preventing syntax or style issues and hardening our core business logic. We’ll talk about how we can use GitHub Actions to automate these tasks and help keep our projects running smoothly.

Seasoned and beginner alike, developers have a habit of jumping right into a framework or new technology that makes a lot of promises while also glazing over important fundamentals that without, tend to hold back a website or application’s potential. Without some basic knowledge of HTML, you might inadvertently exclude people from learning about your company through your website due to poor accessibility. Lacking an understanding or simply being afraid of CSS, you might be more prone to add unnecessary libraries on top of libraries that just add to the weight of the page, impacting how quickly your app can load. In this talk, we’ll go over some basic HTML and CSS strategies that can immediately be used right alongside of JavaScript including frameworks like React and Vue that will provide another range of benefits like better accessibility, simpler code, and ways you can improve SEO letting search engines like Google more easily figure out what your page is about.

As modern as the web is, WordPress is still king. It’s not the most scalable, but is still compelling with its long history and UX. How can we leverage Next.js to bring WordPress to the modern web? We’ll walk through the tools that Next.js provides us to scale WordPress to the world. We’ll talk about what APIs we can use to easily wrangle WordPress content and how we can make the dynamic bits static.