Keren Fanan

Keren Fanan is the co-founder and CEO of Myop, a developer-first platform transforming how UI and UX are built, controlled and optimized in production. Keren has held key leadership positions at Moon Active and Gett and has a proven track record of success in scaling startups, launching strategic partnerships and driving profitability. At Gett, a global B2B transportation leader and unicorn, Keren served as Chief Revenue Officer and GM Enterprise. She was instrumental in scaling the company from its early stages to over $200 million in revenue, leading international SaaS strategy and overseeing marketing, sales, and business development. Following Gett, Keren joined Moon Active, a $5B gaming company, as VP of Product & Monetization. There, she led cross-functional teams, shaped product direction, and grew average daily revenue from $10K to $200K, contributing to over $1.5B in total revenue. Keren is a passionate advocate for women’s inclusion in tech and serves as a board member at Women in Tech (WIT). She also actively mentors and supports the next generation of female tech leaders.

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Rethinking Engineering Roles in the Age of AI Disruption

TechLead Conference 2025: AI in Orgs

Upcoming

Rethinking Engineering Roles in the Age of AI Disruption

AI is changing the game - fast. Designers, PMs, and even non-technical teams can now prototype, build and ship without touching a line of code. Tools like Lovable, Figma AI, Copilot and other AI agents are blurring the boundaries between design, implementation and deployment. So where does that leave developers?It’s tempting to say our jobs are being replaced. But maybe we’re just entering a new phase.As AI handles more of the visible, repetitive tasks, UI layouts, boilerplate code, even connecting APIs—the complexity doesn’t disappear. It moves. The real work is shifting behind the curtain: into orchestration, logic, validation, governance and performance. This talk explores how engineering is evolving in a world of AI-generated everything. It asks: with great power (of automation) comes what kind of responsibility? How do we maintain control, accountability and quality when anyone can “build” something that runs?You’ll walk away with a clear view of what AI can and can’t (yet) replace, why human judgment is more critical than ever and how developers can reclaim ownership, not over pixels, but over systems. If you’ve ever wondered, “What’s my role when everyone’s a builder?”—this talk will help you answer that.

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