Estela Franco

Estela is a Senior Technical Architect in Web Performance at Shopify, where she helps merchants build faster and more performant experiences for their customers. Deeply involved in the global tech community, Estela is an international speaker, the co-founder of #MujeresEnSEO, and a co-organizer of PerformanceObserver.dev. She is dedicated to sharing technical knowledge and advocating for more diversity in the industry. When she isn’t debugging JavaScript issues, she is usually on a mission to find the city’s perfect latte macchiato or practicing her own "high-performance" sprinting while chasing her children through the park.