So you know, if you actually cater to people who have accessibility needs to suddenly have a huge untapped user base that quite often you will be one of the few companies that actually cater to them and therefore get somewhat of a monopoly in your industry.
So going from there, you've successfully convinced your C-level, your managers that you need to put in accessibility, but how do we become more accessible? And the big thing is, you need to build it in from the start.
If you chuck in accessibility later on, it can get you to a certain point, but you're going to at some point hit a brick wall and it's going to take a lot more time, a lot to be accessible, if you only try to tack it on later on.
So you need to start with feature discovery or product discovery depending on what specifically you're working on. And that means for every feature, every product that you build, you need to consider all the accessibility implications.
Do you, for example, want to put in a chart that's interactive? How can you make this interactive for people who use a screen reader? Or you want to put in a cool video, a cool animation. How can you make this accessible for people who, yeah, again, use a screen reader? Or even for people who might be really sensitive to certain flashing animations. Can you put in alternatives for people to use the app still?
And then when you have all those implications listed, estimate your stories, estimate the whole feature with accessibility in mind. The last thing you want is that people, that you build your app, but you end up being late The deadline was last week. And you have to tell them, well, you know, we still haven't done the accessibility part.
Because that just signals that that signals that to them that, you know, accessibility takes time, accessibility is costly. And then the next time you do feature discovery, they're gonna go, you know, maybe we should go lighter on accessibility. And that's not something you want to happen.
So you've done the discovery, you've listed everything you need to do. Usually in my experience, next step is the feature getting into design. And then big caveat, I'm not a designer.
So if you're a designer, if you talk to your designer, really the best point for them to go is to Google, there's tons of great blog posts out there, there's books on accessibility and design that they can read.
But here's just a quick selection of things that designers need to look out for to make sure that your app, your website is accessible. And there are things like having high contrast colors, especially text and background, being able to accommodate zoom levels. So when you zoom in on the font, the design shouldn't break. The tap areas, the interactive areas should be big enough that you can easily click on them. You need to be building for loading and error states. When the data is loading or internet is down, for example, and your app flows should be simple and short so people don't get lost halfway through. Like I said, this is just a short selection. Honestly, Google it. I'm not an expert. So I'm probably not the person to ask there for a complete list.
In somewhat of the same vein as design, when it comes to content, you should keep your level to around middle school. That is generally speaking something, a level that is easy for people to understand at both native English speakers and non-native speakers that are on a reasonable fluency level.
Of course, this depends on your target user, right? If you target your app at English PhD students, your language level can probably be higher, but if it's somewhat aimed at the general public, it should be at around middle school level.
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