Productivity Conf - Practical AI in Marketing

Philip Lakin is the Head of Enterprise Innovation at Zapier, following the acquisition of NoCodeOps by Zapier. As the co-founder and CEO of NoCodeOps, a community and automation management platform, he dedicated his efforts to empowering operations professionals to transform internal processes using no-code solutions. Previously, he served as the Solutions Architect for National Operations at Compass, where he built the onboarding program for over 15,000 real estate agents across the United States. Philip has more than 8 years of experience in operations, internal system implementation, field marketing, and onboarding. Fun fact: Before his tech career, Philip was an actor featured in "Law and Order," films at the Cannes and Tribeca Film Festivals, and various off-off-off Broadway shows that you’ve never heard of (and never will).

Natalie Lambert, Founder & Managing Partner at GenEdge Consulting, is a leader driving innovation in marketing through generative AI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization to identify practical use cases, tools, and strategies to enhance Google's marketing efforts. Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices.

Miranda Babbitt is the Partner Marketing Manager at Zapier, where she orchestrates the lifecycle for over 7,000 integration partners and spearheads co-marketing efforts with high-value partners like Meta, LinkedIn, and Google. As a die-hard fan of all things AI, automation, and communication, Miranda has driven initiatives that have significantly boosted partner engagement, ARR, and team collaboration. Before joining Zapier, she honed her skills at Thinkific, where she led platform marketing strategies and championed a first-of-its-kind virtual partner summit. Fun fact: Miranda also runs a design blog, Hyppïa Homes, all about exploring how design and one's sense of self intersect.

With 15+ years in Digital Marketing and Tech, Leo has built and led numerous high-performing teams and streamlined key business operations. He spent 5+ years as COO at iProspect, a major performance marketing agency within the Dentsu group. Prior to that, he held roles as a marketing expert at Booking.com and as a business consultant for IBM, Microsoft, and Hewlett-Packard. Currently, at Albato, a no-code integration platform, Leo leads customer acquisition and business development efforts. Albato helps SaaS companies drive growth and enhance customer experience through native, embeddable API integrations.

Kelly Goss is a process automation specialist and the founder of Solvaa, a no-code systems, process and automation consultancy. She is the author of "Automate It with Zapier" and "Automate It with Zapier & Generative AI"; a Xero Certified Advisor, Pipedrive CRM Certified Partner, SmartSuite Certified Partner and one of the very few women Zapier Certified Experts. Kelly and the Solvaa team help businesses around the world use the right digital tools and streamline their repetitive tasks to achieve their productivity goals and save money. Kelly loves painting, travelling, and watching psychological thrillers in her spare time.

Sierrah Coleman is a seasoned Technical Product Manager with a proven track record of driving product success in high-growth tech environments. At Indeed, she spearheaded initiatives that led to a 20% increase in positive relevance rating feedback and improved job match relevance by 9% through refined ML-based recommender systems. Her leadership in developing and launching an AI-powered query-relevance scoring feature boosted organic apply starts by 20% and sponsored apply starts by 15%. During her tenure at Cisco, Sierrah Coleman increased customer retention by 12% through effective communication strategies and competitive analyses, leading to a 5% increase in annual revenue. She successfully launched an auditing feature, securing substantial upsell opportunities and contract renewals.

Blazej Abel - Entrepreneur, founder, and CEO of Landingi, one of the leading landing page platforms. An engineer by education. He bounded with the Internet industry for 20 years, when he started an interactive agency and spent most of his career close to website creation. Speaker at numerous conferences and a trainer. Husband, father, football player, cyclist and LEGO fan since 1982 :)

My name is Andy O'Neil, and I help entrepreneurs add time-saving automation to their businesses through a process called co-building. This is a 1-on-1 process where I assist business owners in building automations over Zoom calls. Each session is personalized to meet the specific needs of the business owner and their business automation requirements. I have been creating no-code processes and automations since 2006, even before the term "no-code" was widely used. I have a passion for teaching entrepreneurs how to automate their businesses using Make.com, which is why I focus on co-building. My goal is to empower people to understand and control the automation processes in their businesses. I have been married for 21 years and have four beautiful children who keep my wife and me very busy.

With 16 years of product and business leadership in marketing technology at top companies like Salesforce, Adobe, WPP, and Rakuten, Udipta has led 8-figure revenue units and launched NK BigStar, Northeast India's largest streaming platform, reaching 500K monthly active users. Currently in C-level roles at innovative crypto startups, he played a key role in Bowled.io's Token Generation Event, driving over $10 million in daily trading volume for the BWLD token across multiple exchanges.

Nico Gorrono is the founder of SAVVITY, a leading AI-Powered SEO agency. With a focus on leveraging artificial intelligence to transform digital marketing, Nico has built a reputation for delivering innovative and effective SEO strategies that drive real results. Through his popular TikTok account, where he shares insights and tips about AI-powered SEO with over 80,000 followers, Nico has established himself as a knowledgeable figure in the industry. He combines his expertise with a knack for making complex concepts accessible, empowering businesses and individuals to optimize their online presence. Nico is also the creator of the "AI Ranking & Automation Hub" on Skool, a thriving community dedicated to teaching the latest AI-driven SEO techniques and automation strategies. His comprehensive masterclass, interactive webinars, and hands-on tutorials provide valuable resources to small business owners and marketers seeking to stay ahead of the curve. Nico's practical approach and commitment to innovation have made him a sought-after speaker and consultant, helping businesses transition smoothly into the digital age.