Exactly. So they have good marketing. I see. Yeah. All right. Next one, accessibility always felt like a secondary priority for companies. How do we push the narrative of its importance? What has worked for you? What has worked for me is that I work at a company that has a lot of users and consumers. And of course like it's going to be a company that they're going to like watch, right? But besides that, if you are a smaller company, I don't know. I think empathy is increasing in society and it is about resources and I think that it does take to be, I mean, even when companies prioritize it, some people have to champion it. Some people have to do it outside of their usual time.
And when I look at some very influential and, you know, progressive people in the accessibility community, most of them say that they started first doing it themselves and then had to bring it to the company and be like, this is it. I think that one of the biggest problems is that there's no structure for accessibility programs. So it's very difficult to know what the company wants to ask you for. But if you start with something, you try it out and it works, it's much easier than for a company to like, oh, okay, well, you've got the blueprint, let's go for it. But it would take somebody to like have their own initiative. And that's not easy.
Yeah. I found from personal experience, because I've suffered from carpal tunnel before. And so every now and then like I can't use my keyboard. But yeah, it's so funny that like I don't think about how accessible my apps are until I can't even use them. Exactly. I've also at work, I've also run what I call accessibility empathy labs, and I stole that idea from Skyscanner. I saw a video by them. And you basically just sit your team down for 30 minutes, and you challenge them, like, use the keyboard only, you know, for like 10 minutes. Or there's some apps that you can use that blur the screen or cover the screen and say, well, try and navigate our website and see how it feels. I think if people actually feel it themselves, it might be something that they then remember, like, instead of just go look at the guide.
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