Every engineering leader has been told "We don't have budget" - whether for tackling technical debt, modernising legacy systems, or adopting AI tooling. The problem is rarely the idea itself. It is how we present it. We frame platform health as an engineering preference when it should be positioned as business risk.
In this interactive workshop, Viktor Didenchuk shares a battle-tested framework from leading cloud platform delivery at JPMorganChase that translates any technical investment - from incident tooling to AI adoption - into the three languages executives actually speak: Revenue Risk, Regulatory Exposure, and Operational Resilience. Through three real-world scenarios with live audience polling, attendees will practise reframing technical asks into compelling, quantified business cases that survive quarterly financial reviews.
Walk away with a repeatable playbook you can apply on Monday morning to secure budget for the initiatives your organisation needs - including AI.
This workshop has been presented at TechLead Conf Amsterdam 2026: Adopting AI in Orgs Edition, check out the latest edition of this Tech Conference.











