We have a clarity gap because as engineers, we tend to overcomplicate things and ramble. So we need to find simplicity. I was at the YC event once and there was a Q&A and the people who were asking the questions, literally, you could not understand the question. They had to talk for about, they had to say about three sentences to explain what they want to hear from the speaker. So, especially for us, who have English as their second language, we need to learn how to communicate clearly and be able to say what we do in one sentence only. So, tech gets you in the room, but conviction keeps you there. You have to sell the vision before the code is ever written. That's why a lot of people say sell and then build. You can, for example, sell a product to somebody, ask them what they like, make it just a mock-up on lovable and then ship it later with better code.
So, make sure that we don't, due to AI, lose our soft skills, because this is a trap that a lot of people go through. Because we have AI that can write our emails and can write our LinkedIn posts, we forget that we also need to communicate in the real world sometimes. And like I said on LinkedIn, LinkedIn has now become a distribution weapon. I don't know if you've seen this, but there are a lot of young founders who just build in public and just post everything on LinkedIn. Even zip posting on LinkedIn. And it's not just a digital resume anymore. It's not just somewhere where you list all of your experience. It is a high leverage distribution channel for builders. Every feature shipped is a networking opportunity. So, you can show the work, explain the struggle and you get both the other founders who can help you. You get the VCs that can see what you're doing and help you out financially. And you can also get engineers or somebody else who you might want to hire, who might need your help later in the future. You might find even your sale target.
So, in general, building in public is a very good idea if you don't want to do the traditional Instagram marketing and it depends basically on your product. So, we have a lot of tools that can help us build in a very high velocity. What I have listed here is the more low level ones for people that haven't really written a lot of code. And it could be Bolt, V0, Cloud and Vercel. Vercel is more for hosting and infra, but still, you have a zero conflict production environment. If you have no idea about AWS and cloud, you don't really need it anymore. You can use Vercel and Superbase. So, there's really no excuse.
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