“Your page loads are so slow.”
Not an unfamiliar phrase for frontend engineers to hear. But how do we prioritise performance and tech debt when there are always features waiting to be built?
A performance improvement becomes a business win when you can connect the engineering change to a measurable outcome.
In this talk, we'll walk through how we proved that a 50% reduction in load times across our key pages led to 6% more trials started, from identifying the funnels with the highest potential return through implementation, instrumentation, data analysis, and the challenges we faced along the way.
This talk has been presented at React Summit Asia 2027, check out the latest edition of this React Conference.



















