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Innovation Without Limits: The Blueprint for a Culture Where Anyone Can Build AI Agents

Mikael Landau
Mikael Landau
Semble
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When every employee can create AI agents, innovation stops being a department and starts being a culture. 

True innovation is rarely the result of a single spark – it’s the product of an environment where everyone is equipped and empowered to contribute ideas. At Semble, I’ve spearheaded the adoption and customisation of Dust, turning it into an internal AI platform that empowers every employee to create, test and deploy agents, no technical background required. 

 By lowering the barriers to experimentation and implementation, we’ve ensured that innovation is not confined to the technical elite. Instead, it becomes a lived, daily experience for every employee. 

Drawing from real-world results at Semble, this talk will offer actionable insights for tech leaders looking to unlock the creative potential of their teams. You'll learn how to shift from top-down innovation to a participatory model, why internal change management is as critical as technical excellence and how to make every employee a champion of transformation. 

Join me to discover how empowering people at every level can redefine what’s possible for your product, your culture and your company’s future. 

 (Disclosure: this synopsis was written by one of those said agents.)

This talk has been presented at TechLead Conf London 2025: Adopting AI in Orgs Edition, check out the latest edition of this Tech Conference.

FAQ

Semble is a clinical system that powers a significant part of private healthcare in the UK. It manages personal and health data for patients who have visited private doctors.

Semble uses AI to minimize engagement with its systems, allowing doctors more time with their patients. AI can perform tasks on behalf of doctors, reducing time spent on administrative work.

Semble encourages internal experimentation with AI by providing non-technical users with easy-to-use platforms to build AI agents. This approach promotes innovation and better product ideas from within the company.

Claire is a member of the customer success team at Semble. She understands customer problems deeply and has successfully built an AI agent to analyze customer communications and provide insights.

Semble uses a platform called Dust, chosen for its ease of use for non-developers and strong security features, to facilitate AI experimentation and development.

Semble partners with AWS to build a clinical safety engine that protects highly regulated data. This engine checks the clinical safety impact of AI changes and ensures data access is secure.

Semble encourages innovation by supporting employees in learning and experimenting with AI tools, providing guidance, and fostering a culture of experimentation and knowledge sharing.

AI champions are individuals across various teams at Semble who promote AI usage and help others understand how AI can benefit their specific areas, thus driving adoption and innovation.

Semble collaborates with AWS to follow best practices for scaling prototypes to production, ensuring security and efficiency through workshops and technical support.

AI enhances Semble's SaaS platform by revealing new possibilities, improving customer insights, and allowing the development of innovative solutions to real customer pain points.

case study
Mikael Landau
Mikael Landau
21 min
28 Nov, 2025

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Video Summary and Transcription
The Talk highlights the integration of Semble and AI, focusing on identifying use cases over technology for organizational efficiency. Claire's empathy-driven AI development showcases the importance of user empathy in software creation. Semble emphasizes deep understanding of technology for innovation. The adoption of technology at Semble is driven by simplicity, learning-by-doing, and internal champions. Safety, guidance, and experimentation are key for agent usage. Leveraging customer insights leads to innovative ideas, while secure data handling empowers innovation. Transitioning to production scale with AWS and cultivating technology adoption through gradual showcasing of benefits are essential processes at Semble.
Available in Español: Innovación Sin Límites: El Plano para una Cultura Donde Cualquiera Puede Construir Agentes de AI
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