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Democratising AI in Engineering: Lessons from Typeform's Journey

Andy Kuszyk
Andy Kuszyk
Typeform
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As AI transforms software development, teams face a critical choice: lead the change, or risk being left behind! At Typeform, we're proactively encouraging the use of AI tools, and helping everyone level-up their AI proficiency.

This means lots of things including the flexibility to try different tools, democratising access to (but controlling our expenditure on) LLMs, and ensuring we're hiring the next generation of engineers who have AI as part of their DNA.

In this talk, I'll provide some practical examples of how we're achieving these things at Typeform, as well as how we're enhancing the way we collaborate with people outside of engineering using AI tools.

I'll share real examples using AWS Bedrock and MCP servers, plus hard-won lessons from our journey. If your team is on the path to AI transformation, this talk will give you some practical strategies for making it a success.

This talk has been presented at React Advanced 2025, check out the latest edition of this React Conference.

FAQ

Typeform is an online forms builder that allows users to create forms, collect information, analyze results, and integrate with third-party services.

Typeform is democratizing access to AI by providing engineers with AWS Bedrock API keys, allowing them to access AI tools without complex authentication processes, and enabling them to choose their preferred AI tools for development.

At Typeform, AWS Bedrock is used to provide engineers with access to a variety of LLMs through a single unified API, simplifying AI integration and usage within the engineering team.

Typeform's hiring process now involves assessing candidates' proficiency with AI tools by giving them tasks too large to complete manually and evaluating their ability to effectively use AI coding tools.

AI has improved Typeform's hiring process and enhanced collaboration between engineering, design, and product management by facilitating rapid prototyping and idea testing using AI-powered tools.

Typeform provides engineers with unlimited access to AI tools via AWS Bedrock, costing approximately $150 per engineer per month, and is currently not imposing strict cost management.

The principle behind AI adoption at Typeform is to empower engineers with access to AI tools while allowing them the freedom to choose their preferred tools, fostering innovation without strict prescriptions.

Typeform uses AWS Bedrock for AI integration, allowing engineers to access various AI models from vendors like Anthropic and Amazon, simplifying the process with Bedrock API keys.

team productivity
Andy Kuszyk
Andy Kuszyk
36 min
28 Nov, 2025

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Video Summary and Transcription
The Talk at Typeform discusses democratizing AI access, focusing on AI tool adoption and enabling access with AWS Bedrock. Simplifying access to AI is highlighted through Bedrock API keys, leading to increased utilization and tool flexibility. The impact of democratizing AI tool usage on hiring processes and collaboration is emphasized. Empowering AI access without strict prescriptions and adapting to the dynamic AI landscape are key themes. Vibe coding at Typeform enhances user experience, while assessing engineers' AI proficiency in hiring is crucial for future software engineering roles.
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