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Faster media = faster websites

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As eCommerce all around the world has shifted to a predominantly online-first platform the need to provide a high performance website to your users has significantly increased. And on top of that, google has announced that as of May 2021 Core Web Vitals will have a direct impact on page rankings and SEO making web performance even more significant. Come learn the basics of web performance and how it relates to media. Using a simple React based ecommerce app in conjunction with a media optimizing product, you can learn how to deliver the optimal format and fidelity, potentially improving your page rankings.

This workshop has been presented at React Summit Remote Edition 2021, check out the latest edition of this React Conference.

FAQ

The main objective of the workshop is to help participants articulate the different core web vital metrics, understand the tools to measure them, and relate the audit findings from Google Lighthouse to specific media optimization techniques.

The presenters include Marissa Masankai, a technical marketing specialist, Pramod Shinoi, and Akshay, both of whom are solution architects at Cloudinary.

Core web vitals are a set of metrics from Google that provide unified guidance on quality signals essential to delivering a great user experience on the web. They focus on three aspects of the user experience: loading, interactivity, and visual stability.

Caring about core web vitals is crucial because, as of June 2021, they will begin to influence page rankings directly as Google plans to make page experience an official ranking factor. This impacts long-term success on the web by enhancing user experience and reducing site abandonment.

Tools such as Google Lighthouse, WebPagetest, and for developers using React, the Report Web Vitals function can be utilized to measure core web vitals. These tools help in auditing performance and suggesting improvements.

Common causes of poor LCP include slow server response times, render-blocking JavaScript and CSS, slow resource load times, and client-side rendering.

Optimizing images and videos can be achieved by using appropriate formats, compressing assets to balance quality and file size, resizing images to their display size on the webpage, and using advanced techniques like smart cropping and AI for maintaining focal points.

Using a CDN improves website load times by serving content from locations closer to the user, reduces bandwidth costs, increases content availability and redundancy, and enhances website security.

performance e-commerce

Marissa Masangcay

Pramod Shenoy

Akshay Ranganath

90 min

10 Jun, 2021

Comments

Video Summary and Transcription

Welcome to the workshop on faster media and faster websites. We will cover core web vitals, tools for measurement, and web performance best practices. Optimizing asset delivery, utilizing CDNs, and resizing assets to the exact size are key considerations. Cloudinary provides techniques for media optimization, treating media as code, and using delivery URLs with transformations. Image optimization for retina displays and commercial use cases are also discussed.

Available in Español: Medios más rápidos = sitios web más rápidos

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